? Promoting your publication
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
1w ago
Feeling like you're screaming into an empty void after creating great content can be maddening. Putting all your blood, sweat, and tears into your work to hear only crickets isn't the dream you envisioned when starting your blogging business. This week's newsletter is about getting your publication the attention it deserves with word-of-mouth marketing, using best promotion practices, and distributing your content in the right ways. Let's go! In this week's issue ? The power of word-of-mouth marketing 12 ways to popularize your publication Choosing the proper distribution channels Was this e ..read more
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? Publishing professionally
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
3w ago
Making a living from your leisure writing may seem like a far-fetched idea in today's economy. Many naysayers underestimate the power of publishing, but your writing talents will always have value as long as people keep searching the internet for answers and community. This week's newsletter is about how to turn your blog into an abundant business, avoiding the common pitfalls, and whether you should hire additional team members. Let's go! In this week's issue ? Turn your blog into a business 12 mistakes new publishers make Should you build a blogging team? Was this email forwarded to you? S ..read more
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?️ Optimizing for search engines
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
1M ago
If you grew up being the middle child, you know what it's like to go unnoticed. If you've spent a ton of time creating great content that never appears in Google, it can feel like you're the middle child of the publishing world. That changes today, kid. This week's newsletter is about learning the basics of Search Engine Optimization, utilizing its advantages, and sharpening your writing techniques to work in your (and Google's) favor. Let's go! In this week's issue ? A beginner's guide to Search Engine Optimization Ten benefits of SEO How to create search-optimized content Was this email fo ..read more
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? Crafting a new leaf
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
1M ago
Constructing the perfect website and publication is always a tall order. Not only are you building a space that should feel like home to you and your team, but your site must also appeal to the fickle masses who may or may not be interested in what you're delivering. This week's newsletter is about crafting the quintessential web pages that reveal what you're all about, welcome new supporters, and help you maintain close contact with them. Let's go! In this week's issue ? Create the perfect About page Build a Welcome page your subscribers will love Contact page best practices Was this email ..read more
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? Loving your content
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
2M ago
If you're struggling to make your publication the passion project you've always dreamed of, you're not alone. Not everyone has the natural ability to gather and present their thoughts in presentable and palatable packages for easy audience consumption. This week's newsletter is about giving yourself and your content the love you both deserve by getting organized, jumpstarting your creation process, and standing in the spotlight. Let's go! In this week's issue ? Streamline using a content calendar Eight ways to generate infinite ideas How to make your content stand out Was this email forwarde ..read more
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? Newsletter resolutions
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
2M ago
Happy 2024, everyone! Don't you just love that new year smell? Nothing feels better than hitting the reset button and leaving your baggage behind. (Pay no attention to the failed 2023 resolutions behind the curtain.) In celebration of starting fresh, this week's newsletter is about creating "newsletter resolutions" that will help you measure your goals, warm up your writing muscles, and build a foundation for a successful year of publishing. Let's go! In this week's issue ? Assess the success of your newsletter Eight writing exercises to help you grow Common mistakes new publishers make Was ..read more
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⛵️ Setting sail with sponsorships
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
4M ago
When you've poured your heart and soul into your newsletter, you want it to stick around as long as possible. To secure a bright future for your hard work, it might be time to start thinking about monetization, specifically email newsletter sponsorships. This week's newsletter is all about how to nab your first paid sponsorship, treating your sponsors with care, and connecting with sponsors who click. Let's go! ? In this week's issue: Paid sponsorships for your email newsletter Set your sponsors up for success Find your ideal sponsor Was this email forwarded to you? Subscribe here! A word fr ..read more
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? The UX-Files
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
5M ago
Do you have a special eye for design? (Yes, we do think the purple couch pairs well with the cow print chair. ?) Having great style shows the outside world what your inner self stands for. This principle doesn't just apply to the home you live in or the clothes you wear; it also applies to the work that you do. This week's newsletter is all about creating great first impressions with UX design, what dark patterns to avoid, and using UX to discover who your audience is. Let's go! ? In this week's issue: A guide to color symbolism Ten dark patterns to avoid in UX design Creating UX personas Wa ..read more
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? Getting your brand back together
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
5M ago
When you think of your favorite brands, what sets them apart? Is it their exceptional products and helpful solutions, or is it the way they make you feel? Nowadays, creating emotional connections with your audience is essential for building brand success. This week's newsletter is about the importance of boosting yourself to boost your brand. Let's go! ? In this week's issue: A new approach to personal brand building Six lessons from the home pages of creative entrepreneurs How to be completely ignorable Was this email forwarded to you? Subscribe here! Brand under construction In the era of ..read more
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? Conquering the creatorverse
Ghost Blog – Strategies for Memberships & Subscription Commerce
by Matthew Kernal
6M ago
For years, you've been posting food pics on Instagram, sharing style inspiration on Pinterest, and arguing with your uncle on Facebook. You've amassed hundreds of followers across all platforms who love your vibe, but you're not sure what your next steps should be to truly call yourself a creator. This week's newsletter is about owning the title Content Creator™ to build something magical for you and your audience. Let's go! In this week's issue ? The what, why, and how of the creator economy. Five reasons you must pair data and storytelling. Permission to create. Was this email forwarded to ..read more
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