What’s the most frustrating part of getting your website built? If you thought it’s identifying the right web development company that meets your budget or writing website content, you guessed it wrong. Any business owner who’s got their website built would agree to the fact that – reviewing the under-construction website, sharing the feedback and making the developer understand the changes is one of the most frustrating things in the website development process. Taking screenshots, typing emails, using MS Paint and going back and forth till you get the web page design right, the hassles are m ..read more

As the Coronavirus pandemic hits the entire world, uncertainty and fear are having a major business impact. In the past few weeks, we have witnessed event cancellations, supply chain disruption, declining consumer demand, logistics interruption and the overall downturn in business activities. While finance experts say it is too early to calculate the long-term economic impact of the pandemic on the business economy, the general consensus is that the pandemic will have a negative impact on the bottom-line. But that could also give rise to new online business opportunities arising from a digital ..read more

Studies show that only 25 % of traditionally acquired leads turn into sales, that too only when properly nurtured. So how does one generate more high-quality leads in 2019 that convert well and retain your brand identity better? The solution lies beyond just driving traffic towards your website with snazzy marketing tactics – that is similar to just herding cattle to lush pasture hoping a handful will graze enough to be full and satisfied. Customers look for meaningful solutions to their problems; showing that you are listening to them and offering products tailored to their needs is the mo ..read more

It’s established without debate that running a business without a marketing calendar will lead to ‘Opportunity Cost’ which refers to the potential profit that could not be realized due to inaction. The sad truth is – most small and medium-sized business owners do not realize the opportunity loss incurred year on year. Having a marketing calendar helps you plan your marketing activities well in advance and ensures a steady monthly flow of social media content and promotional material that helps to establish brand presence to both new and existing customers. If you are a marketer or a busi ..read more

Retargeting is a powerful tool for branding and conversion optimization. When users land on your business webpage for the first time, merely 2% of people are actually considering to buy your product. The first time users, the conversion rate can be shocking, but users need more convincing factors to initiate product sales. Fortunately, 98% of users who don’t convert right away can be reached just by using the significant strategy called retargeting ads.  What is Retargeting Ads: Retargeting ads are ads displayed to the audience who are already aware of your brand or interested to buy ..read more

New Year is just round the corner. One question that hovers around every business owner at this time of the year is – how to create a growth strategy that give me 10x, 20x or 100x growth as compared to the previous year. If that’s what in your mind, here are 7 game changing digital marketing strategies that could change the fortunes of your business in 2020 and beyond. Move to Omni-channel marketing Evaluate your businesses needs and focus on improving the customer experience. Integrating various systems like onsite, social and email marketing, physical store experience, and mobile expe ..read more

It’s the most anticipated event of the near future with millions of people flocking to the gleaming metropolis of Dubai. It’s all over social media with the hashtag #Expo2020. So what’s the big deal about Expo 2020 Dubai? If that’s your question, we have compiled a few amazing facts about this magnificent event which unfolds in October 2020. Here’s the infographics on Expo 2020. The post 20 Astonishing facts about Expo 2020 Dubai appeared first on Best Digital Marketing Agency Dubai ..read more

With 2019 coming to an end, it’s time to be excited about the greatest global corporate festival – Dubai Expo 2020. The theme of the Expo “Connecting Minds, Creating the Future”, suggests great minds from all around the world will collaborate during this mammoth extravaganza. The event is expected to attract 25 million visitors with around 70% visitors from outside the country. Brands across the world are prepping up to grow their business and market awareness alongside the launch of the Expo. If you still do not have a strategy in place to make most of Expo 2020, your brand is likely to fa ..read more

The digital media ecosystem is changing every single day, there are ‘gurus’ handing out new strategies by the hour. 92% of marketers said that their company views content as a business asset, according to the Content Marketing Institute. Like all things important, content marketing has a lot of myths attached to it because of its low entry barrier and the feverish pace at which its importance is being recognized. Here are 5 content marketing myths that you should avoid. Myth #1: Customer engagement works best in-person. Many of the decision-makers aren’t online anyway With the prolif ..read more

What the cashless future means for businesses in the UAE? (Infographic) With a large number of legislations being imposed, a cashless society in the UAE is all set to be a reality. The country has witnessed a significant increase in the credit and debit card transactions between 2011 and 2015. And that’s not all. The e-commerce market in the UAE is predicted to double its current size by 2020, which will be huge. Given these circumstances, what exactly are we expecting to see in the cashless future of the UAE? Let’s explore the possibilities through the infographic below.     Sources: https ..read more