A year ago, Google launched a messaging feature around My Business listings. A very useful tool for establishing contact between local establishments and local consumers ..read more

Although Google Maps is the most popular mapping application, this did not prevent Google from acquiring Waze for over a billion dollars in 2013. In contrary to the fears often expressed, the application has not been interrupted, but Google has gradually integrated Waze's driving features into Google Maps ..read more

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Labor Day is quickly approaching and consumers will want to find interesting things to purchase during this day. This is the perfect timing to inform them about offers, discounts or events that your stores are likely to offer ..read more

This year Easter, Labor Day, Ascension and Pentecost all fall on a weekday. Another reason for retailers to correctly set the specific opening hours of their points of sale on the Internet ..read more

While the historic Belgian Batibouw fair opened its doors, it was worth recalling the importance of these events dedicated to interior design and adjoining actors. In a national or even an international context these specialized meetings are an opportunity to retain or attract a new clientele for major brands in the market (mixing furniture, decoration, DIY, appliances ...) and more specialized chain stores (kitchen, home decorators, bedding specialist ..read more

Like others, Valentine's Day is a special day of the year. For couples, families, relatives is (in theory) a moment of love and sharing, but for chains of shops and restaurants it is especially a great opportunity to attract new customers. Valentine’s Day is just one of the opportunities to use as we know that throughout the year, users are looking for information and advice on places to (re) visit. So you have a double opportunity to use for your marketing communication ..read more

One of the main challenges of Retail organisation is the ability to measure in store traffic and assess where it is coming from. It is often hard to attribute an in-store visit to a specific marketing action. It is thus complicated to understand and optimize O2O (online-to-Offline) conversions ..read more