The condition of the hospitality industry is clearly improving after the difficult pandemic period. The demand is growing, and we are now in the stage of smooth recovery, so this is the best time to focus on cost optimization and boosting the revenue. How to shape and implement winning revenue management strategies in the hotel industry? How to effectively integrate restrictions into your action plan? Booking Restrictions you should consider while shaping strategy Continuous monitoring and understanding of booking patterns is the key to the success of any revenue strategy. Knowing the behavi ..read more

Author: Agnieszka Chacińska, KAM at YieldPlanet Designing a winning distribution strategy is not an easy task. It is not even a one-time task – it is a process. The distributional strategy must respond to the constantly changing needs of customers and the market itself. It also needs to be constantly improved to maximize the profit of the hotel. How can you improve your current distribution strategy? 1) Define your channel mix for market and segments you target (check our suggestions): To build a successful online distribution strategy you have to think not only about markets you want to tar ..read more

YieldPlanet has started to work with the Tecno Campus Mataró! The students of  Tourism and Leisure Management and Business Administration and Innovation Management of the TecnoCampus Mataró will have available technological tools for practical application of the knowledge. The University of Tecnocampus has reached a collaboration agreement with the companies Ubikos, Yieldplanet, Fideltour and Marmirada for the use of its hotel management computer tools to train its students in a test environment with current cutting-edge tools. The tools that have been made available to train ..read more

Traveler Value Index We at YieldPlanet and our partner, Expedia Group, believe travel is a force for good. This was true before the global shutdown of travel in 2020 and remains even more true today. We hope to use the lessons learned during this time of adversity to generate opportunities for the whole global travel ecosystem. This is why, our partner, Expedia Group, has created the Traveler Value Index, new research to understand the impact of the pandemic on traveler behavior and how COVID-19 will continue to influence booking decisions. The Traveler Value Index reinforces what they’ve le ..read more

Download a guide: “Revenue management tips for hoteliers all over the world” Together with Agnieszka Chacinska, certified revenue management expert and Key Account Manager at YieldPlanet, we have prepared a free guide “Revenue Management Tips for hoteliers all over the world”.  In this guide, Agnieszka shares practical tips, which will help you on your way to success by using revenue management tricks.  “Revenue Management Tips for hoteliers all over the world” will help you to find answers to the following questions, which every hotelier wonder about, and will also show how to app ..read more

Agnieszka Chacińska, KAM at YieldPlanet, became a Certified Revenue Management Executive Agnieszka Chacińska has completed the CRME certification program and got certified in Hotel Revenue Management, which means that our clients can now get professional revenue management consultancy at high level from an expert who is clearly conversant with the field’s intricacies and its importance. The CRME certification program allowed Agnieska to develop her abilities in maximizing clients’ revenue opportunities, helping them to optimize profits by managing revenue, making informed decisions to accept ..read more

Attracting millenials and families on Booking.com Summer heatwaves combine with cautious optimism in the European hospitality market this year. Although inoculation is still before the halfway point in most countries, it has been proved to be successful, and travel restrictions are lifted fast across Europe. International travel will not rebound soon to pre-pandemic levels, but the time for the first holidays since 2019 has come for many Europeans. Now, as demand for accommodation services is on the rise at least among domestic travelers, Booking.com has prepared 3 recommendations for proper ..read more

Improve 7 bad habits to become a successful hotel revenue manager Revenue management is a dynamic and constantly changing field. A revenue manager is responsible for making a lot of decisions daily that directly impact net profit of a hotel. Smart pricing strategy and efficient inventory management are the keys to success. To be successful in their role a Revenue manager should not only prepare accurately the strategy, but at the same time be open and flexible, constantly measure the results, draw conclusions, and work hand in hand with new technology. In an effort to find the best way of ha ..read more

Long tail supply meets long tail demand The travel industry is facing the biggest challenge ever. We all players are looking at ways to reinvent ourselves, become more efficient, broaden the horizons and change some of our old ways of doing business. Finding a new set of customers, finding new partners, adapting and adopting technology, becoming more agile. All sounds good in theory, now the questions are where to start, where can I find some low hanging fruit that can add value to my business without killing my budget? Among many areas we would like to crack the long tail demand and supply ..read more

Pricing flexibility on a road to recovery. Act fast Pricing flexibility on a road to recovery. Act fast On the way to hospitality industry recovery, we will probably still in 2021 witness many twists and turns – opening and closing borders, loosening and tightening local restrictions, limiting guests in accommodation properties, keeping restaurants closed and serving takeaways only, limiting access to main attractions, requiring immunity passports etc. How to operate in such uncertain and difficult to predict conditions? How to prepare your property to new market condition adoption? Channel M ..read more