Meta-description: With luxury brands like Chanel, Gucci, Burberry, and Nike, enthusiastically signing the Fashion Pact at the G7 Summit, sustainable fashion has entered a new era. The alarming revelation of the fashion industry as one of the leading global polluters, by BBC News, created an uproar in the community of leading brands to acknowledge their corporate responsibility and embrace a socially and environmentally sustainable perspective. From the industrial manufacture of fabric, to supply chain processes and marketing practices, fashion labels across the world are consistently striving ..read more

The Pakistan fashion scene is clearly on the rise and reaching for new heights. Modest fashion-wear has also become more inclusive to cater a wider audience around the globe. May it be a working woman, stay-home mom or our everyday fashionista, we have got the trendy modest fashion look for all! Modest fashion-wear aims to provide dignity and independence to women-giving them more liberty to express themselves in an elegant but fashionable manner-and Reem’s latest Fall collection is doing just that! The collections featured in the recent fashion runways of 2019 are infused with flowy silhouett ..read more

Fall marks the beginning of the unstoppable wedding season 2019! The decision to pick a wedding dress for girls in 2019 is difficult enough but picking a Modest wedding guest dress, well, let’s just say- tricky! So we looked out for on-trend and in-fashion wedding dress designs to wear, especially for girls in Pakistan. Reem’s style guide of modest guest wedding dresses for the wedding season 2019 is a collection of elegant modest dresses, that will have you looking on-trend and stylish with compromising on your budget. The best thing about Reem’s choice of wedding ideas is that these outfits ..read more

How to style your hijab? Looking for your best should be simple and quick, though Hijab is an essential part of modest Islamic clothing, choosing a Hijab style should not have to be a struggle! The modern girl of today needs to look modest but trendy and sophisticated- on the go! So here we go with ideas on how to choose the best hijab style with your chic modest clothing. Latest and easy Hijab styles that work well with different types of modest fashion clothing for office wear, casual and formal wear including: Abayas Tunics Shrugs Trendy Jumpsuits Your favorite hijab style may differ with ..read more

Out of the heat and into the fall, as the colors of the leaves change your wardrobe begs for a style revamp. It is time to slip into deep rich shades and pastel hues. “Reem” introduced trending modest fashion-wear to online shopping in Pakistan. The modest clothing brand just launched its latest modest fashion wear, fall collection- an array of Abaya’s, tunics, gowns, and shrugs. Made with love, each piece is crafted in fine silk, latest Abaya designs are modern, fashionable and in-style. Our Fall 2019 online Abaya collection is filled with this season’s most, edgy trends, bohemian prints, f ..read more

Shopping is fun and doubles that when those favorites come one sale. Here we have a list of this season’s fashion and beauty trends to love, for a price, you’ll love even more. Read on for our seasonal favorites that will have to look like a diva all for under 3000! REEM-Trendy bow tie tunic for PKR 2800 This trendy tunic is an absolute Must-have and at this price surely a steal! Made from pure georgette it will keep you happy in the heat and it’s perfect for all your outdoorsy occasions.  SASSY-Soho cross over slides - PKR 2950 There is nothing more chic than a gal on some nice ..read more

When times have changed why should your Abaya be the same? Gone are the days when Abaya’s were black and boring. The latest Abaya’s have evolved into statement Abaya dresses; modern Abaya designs offer sophisticated style and endless versatility for the modern modest dresser and are no longer one style fit all. Abaya dresses are available in a variety of fabrics, fresh colorway, flowy styles suitable for all occasions. Read on for our guide to the latest Abaya designs and styles in 2019!   DAILY FAVORITES Your favorite daily Abaya is classy yet comfortable. Made of silky breathable fabric, opt ..read more

Modest dressing has been around for centuries, but the trend has risen to be the fashion-forward for the era! With all the fashion makers of the industry incorporating modest clothing to their collection, the trend has been in the spotlight in the global fashion market. Modest Fashion is so much more than just covered clothing; it is a lifestyle! It’s about women who believe, that they can be trendy bold and courageous without showing skin; who believe more is more ! The “Modest clothing” industry has is growing extensively as more and more fashion designer’s step-up to meet the demands o ..read more

Trying to land the perfect job is stressful and when you add that magical question “what do I wear for a job interview” to the mix, well, that is a whole other level of confusion! Between deciding- what is appropriate to wear for a job interview? What are the best colors to wear? What to wear to an interview in the summer? the list runs on until your mind runs out of space! Your style is an expression of your individuality, it gives the first imprint of your persona. It’s important that you dress to impress and make a statement that exuberates self-confidence and courage. At the same time, it ..read more

Wondering how to dress fashionably modest this season? The west is clearly falling for modest fashion and its popularity on the fashion runways proves that “modest” is the fashion forward. So, if you are comfortable in covering and want to up your style game this season these closet essentials will have you glam ready in no time! Maxi - The Perfect Summer Dress  Full-length maxi dresses are available in myriad styles and prints so you are not short on choices. Our absolute favorite summer dresses include floral prints, patterned and solids with dazzling embroidery; the added pleats and l ..read more