There is an art to every craft, and shaving with a classic Safety Razor is no different. We're going to show you the right way to do a traditional shave with a Double Edge Razor. What is a Safety Razor? The Safety Razor was the first home shaving tool. Before that, it was normal to visit your local barber for a shave as it was considered too dangerous to attempt to try and shave at home. Weird, huh? The Safety Razor, or Double Edge Razor (name derived from the fact the razor uses a blade with two sharp edges, or, a "double edge razor blade"), began it's life at the beginning of the 20th centu ..read more

HOW TO LOOK AFTER A LONG BEARD Whether you're simply considering growing out your stubble, beginning to grow a longer beard or where you're already rocking the longest beard in Britain, here some useful hints and tips for taking care of a long beard. It's a fact; long beards are back and they're all the rage. Celebrities from around the world are all doing it, and they make growing a long beard look so easy. But how do they do it? Whichever long beard style you're going for, whether it's the Jason Momoa or Lionel Messi beard look, there's a lot more to growing a long beard than meets the eye ..read more

Any man and his glorious beard will tell you that growing a spectacular facial bush is only half of the battle, maintaining that spectacular shrub of wonder is a whole other challenge. But what does a good beard comb look like and what does it mean to be the best beard comb? We set out to ask the bearded public. THE BEARD COMB The Beard Comb has been around for centuries and is intended to help maintain, groom and shape the beard that you've worked so hard to grow to what is today. A good beard comb is an essential tool to a man's beard grooming routine, but how did we approach the challenge ..read more

Our new, deluxe, chrome polished Stainless Steel Shaving Razor is HERE! The anticipation is over - introducing the S2 "Grande" Shaving Razor. It's important to get every day off to the perfect start. With the all new Deluxe S2 "Grande" Shaving Razor, you'll become a morning person again. Get ready for the BEST shaving experience of your life and rejuvenate your morning routine! Everlasting design; the S2 Grande contains only a handle and razor head. Our minimalist design means the razor will last you more than a lifetime. The S2 Razor is crafted to exact specifications and precise detail. We ..read more

Watch the full video in HD here. Behind The Scenes. The Making Of: Deluxe Handcrafted Gift Set STAG luxury Gift Sets are each individually handcrafted by skilled British Artisans over the course of several days using age old techniques. No one Gift Set is the same; in this Post we'll be discussing the new STAG luxury shaving gift set, how it's made and why it stands out from the crowd. Back To Our Roots... It all began in 2017 in the heart of Cheshire, the North-West of England; a county bursting with British countryside and wildlife, an abundance of history both new and old. We were at home ..read more

Setting the scene. It was 18 months ago. Late spring of 2017. A new generation of Stags were being born, as it was Fawning season across Britain. We like to think it was fate (but you must admit it was fitting) that we launched a new generation of luxury British Male Grooming products under the same brand name. Why Stag? Quintessentially British, the Stag is the largest land mammal native to England and the United Kingdom. The Stag we know is the Alpha Male of the Herd. Our wet shaving collection is designed for the Man; for the Gentleman. We're proud that all of our products are handmade. F ..read more

Wet Shaving Supplies: What Do You Need? Wet shaving has made a dramatic comeback in the last decade; men around the world are beginning to take skincare more seriously and take more pride in their appearance and the way they feel. Modern men are trading in their plastic, polluting disposable and cartridges for the luxury self-care of wet shaving. OK, so a proper shave takes longer, but your skin deserves better! A closer shave and less skin irritation and burns mean the smarter Men of the world are taking the lead in a new era of morning rituals. If you’re interested in the benefits of a wet ..read more

Our new, entirely handmade and gloriously British shaving set. The STAG Deluxe Shaving Set Our masterfully crafted shaving products are built to last. Something to be proud of; each shaving piece is individually handmade in a small workshop in Cheshire, England over the course of several days. The results are truly magnificent with precision in every detail. Crafted with British Yew Wood, the 3 piece matching set includes the S1 Safety Razor, Yew Shaving Brush and Shaving Bowl, with a complimentary handmade Shaving Soap. The S1 Safety Razor Crafted with British Yew Wood, the S1 razor is part ..read more

"STAG tramples all over landfill-bound plastic disposables with its wood and chrome safety razor. It has a longevity that will save money over disposable razors (and looks so much better too)" - Clearly Magazine. Last year (2017) STAG received huge praise in the press for an ambitious vision of a plastic-free world of shaving. Grooming Mail recognised the difference STAG could make by replacing the all singing all dancing plastic shaving disposables plastered all over our TV screens. STAG continues to drive change. We're Leading The Herd in the shaving industry and we're proud to be making ..read more

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