Instagram Upgrades Hashtag Search to Broaden Discoverability. Instagram just made finding your next favorite creator or post a whole lot easier! They’ve revamped their hashtag search function to broaden discovery on the platform. What’s the Change? Previously, clicking a hashtag led you to a feed showcasing the most popular posts with that tag. While this offered a quick glimpse into trending content, it limited exploration. The latest update broadens the scope of your search capabilities. Tapping a hashtag now brings you to a comprehensive search result page. This includes relevant profiles a ..read more

Analytics data tracking by Google has been modified to ensure alignment with ads. Google has implemented a key update to bridge the data gap between Google Analytics and Google Ads. This long-awaited change streamlines how campaign performance is tracked, ensuring a consistent and clear picture across both platforms. This means no more head-scratching over discrepancies in conversion metrics between the two platforms. Previously, inconsistencies in conversion definitions between Analytics and Ads created confusion and hurdles for marketers. The new update tackles this by introducing “key event ..read more

Meta’s “Meta Verified” program, launched with much fanfare a year ago, seems to be falling short of expectations. The subscription service, offering a verification badge, impersonation protection, and priority customer support for a monthly fee, hasn’t gained significant traction with users. According to sources, Meta is considering the inclusion of new benefits in the package to increase the number of sign-ups. Here are some of the features being tossed around: Original Content Protection: This would involve human reviewers taking a closer look at flagged content to identify and address copy ..read more

Meta, the social media giant, is bringing a wave of fresh updates to its advertising tools, Advantage+ and Shopping Ads. These advancements aim to empower businesses to craft more engaging experiences, drive conversions, and personalize ad delivery for better customer connections. Advantage+ Gets an Optimization Edge: Reels-Ready Video Ads: Advantage+ now optimizes video ads for the popular Reels format, taking advantage of its increasing popularity. This ensures your message reaches viewers seamlessly within the Reels ecosystem, maximizing its reach. Dynamic Ad Variations: Meta is introducin ..read more

Google is implementing modifications to shopping searches in Europe. European shoppers online are in for a change! Google has begun rolling out a series of new features specifically designed for their searches within the European Economic Area (EEA). This move comes in response to the EU’s Digital Markets Act (DMA), which aims to create a fairer and more competitive digital world. Here are the details of the key changes: Dual Shopping Tabs: Google results will now display two separate tabs for shopping searches – “Products” and “Product Sites.” The “Products” tab prioritizes organic list ..read more

In an effort to enhance efficiency and provide a consolidated overview, Google has unified conversion reporting across Ads & Analytics, enabling advertisers to gain valuable insights into their advertising efforts. Google has addressed a long-standing pain point: discrepancies in conversion reporting between Google Ads and Google Analytics (GA). This update, rolling out with Google Analytics 4 (GA4), brings a much-needed layer of consistency and simplifies campaign measurement across platforms. What’s New? GA4 introduces the concept of “key events” to replace the traditional “conversions ..read more

Meta has recently introduced a range of tools and services aimed at assisting brands in safeguarding their intellectual property and preventing the risk of unauthorized usage and infringement on its platforms, including Facebook and Instagram. Introduction: Meta, formerly known as Facebook, has been facing increasing pressure to address intellectual property (IP) infringement on its platforms, particularly Facebook and Instagram. However, Meta has taken a proactive approach by launching new tools and services that enable brands to effectively protect their intellectual property and prevent any ..read more

Google Transitions SafeSearch Tool To Search Console. Google recently integrated the SafeSearch tool into Search Console. This means you can now control the appearance of explicit content in search results for your website within the familiar Search Console interface. What is SafeSearch? SafeSearch is a valuable tool that empowers you to curate the type of content users encounter when searching for your website. With this feature, you can adjust the filtering intensity to create a search experience that is specifically tailored to your brand’s image, ensuring your target audience receives the ..read more

With the launch of “Solutions”, Google Ads now allows for customizable automation. Google Ads has introduced a powerful new tool called “Solutions” designed to simplify campaign management and automate repetitive tasks. This is a significant update for advertisers of all experience levels, offering a more streamlined approach to campaign optimization. Simplified Management for Everyone: Solutions offers pre-built, customizable templates that tackle various advertising functions. No coding knowledge is required! This user-friendly interface makes automation accessible to a wider range of advert ..read more

Exciting news from Google Ads! They have introduced a game-changing tool called Gemini, which utilizes their most advanced AI model to create conversational campaigns. This innovative feature of search ads with gemini is expected to revolutionize the way advertisers build and manage their search campaigns. It resulting in improved outcomes and significant time and effort savings. Introduction: The integration of Gemini, Google Ads‘ advanced AI model, has given the platform a remarkable makeover. This state-of-the-art language understanding tool now empowers advertisers with a brand new convers ..read more