In the modern business landscape, ’employee advocacy’ has emerged as a crucial strategy for organizations aiming to leverage the power of their workforce to enhance brand visibility and reputation.It’s a strategic approach that amplifies a company’s reach, credibility, and overall brand image. The crux of employee advocacy lies in empowering employees to act as ambassadors for their organization, sharing insights and news about their workplace on their personal social media channels and within their networks. This blog will explore the significance of implementing a SMART employee advocacy, ou ..read more

Introduction Marketing is commonly associated with external activities targeting customers and clients. The more technical term for this type of marketing is “External marketing.” With that said, businesses today have recognized the importance of keeping their workforce engaged in producing higher business impact, resulting in a strategy called “Employee marketing.” Just as external marketing addresses a business’s customers, employee marketing is internalized and addresses the company’s employees. It helps communicate better brand ethos, vision, mission, and values and helps create a unified ..read more

Introduction Employee advocacy is an excellent way to establish a positive brand image. In this blog, we have examined numerous statistics that highlight this business aspect holistically. Let’s see what the most crucial employee advocacy statistics are. Table of Contents Introduction Employee Advocacy Statistics: 5 Key Highlights The Essential Collection of Employee Advocacy Statistics that Speak Volumes The Social Impact The Recruitment Impact The Productivity and Business Impact How Can Socxo Help? Wrapping Up Employee Advocacy Statistics: 5 Key Highlights Employee advocacy helps organizati ..read more

Introduction Barbara Kimmel, a well-known name in business consulting, said: “Trust starts with trustworthy leadership.” Edelman, the global communications company, conducts a Trust Barometer survey each year on a global scale, and 2023 marks the 23rd year of this tradition. The Edelman Trust Barometer 2023 covers over 32,000 respondents from 28 countries expressing their stand and level of trust in the four key institutions that influence the world order: Businesses Governments Media Non-Profits Understanding how and to what extent the general public trusts these institutions is key to paving ..read more

Most brands believe paid marketing is the main way forward when it comes to social media because of the saturation of content and users. In this article, we will debunk this theory and give you a blueprint for successful organic social media marketing. Social media is no more just a platform for ‘socializing’ but a playground for businesses to promote their USPs and create brand awareness, attract and build an audience, engage prospective customers, and convert leads into revenue. There are two ways of achieving this – organic social media marketing and paid social media marketing. In this art ..read more

Looking for Content Marketing tips to boost your engagement and visibility in 2023? You have come to the right place. You may be just starting your journey to build your brand online or already in the game. Whatever the case, a good content marketing strategy is key to building brand awareness, driving up website traffic, generating high-quality leads, and boosting conversations. Social Media is a fast-paced world; new mediums to share content appear, and trends change rapidly. Traditional marketing strategies no longer make the cute. Your content strategy has to evolve and adapt at the same p ..read more

Introduction Let’s look at Employee Advocacy Mistakes that brands commonly make and some examples of organizations that did Employee Advocacy well. Employee advocacy is no longer a mere string of corporate jargon. Today, it has become an active strategy with realistic business goals. While the traditional methods of marketing already work well in gaining consumer favour, it is the word from an employee of a brand that does the trick. Edelman seconds this opinion with its report that reveals that employees are the key to rebuilding public trust in brands and taking a brand along the path of gro ..read more

Introduction Trust is elemental to the current market. Given how flooded the world is with information, it is often a battle of wits when deciding to trust something. Yet, with scores of media houses, internet influencers, and activists populating the internet daily, trust is a hard-earned privilege. It is here that Edelman’s Trust Barometer becomes a key player. As a qualitative and quantitative measure of trust (carried out by parametric analyses), Edelman’s Trust Barometer establishes benchmarks and trends of public opinion. The subjects of the Trust Barometer could include anything – organ ..read more

Introduction In the world of digital marketing, content is king. But, if there was an emperor, it would be User-Generated Content! Often, brands that are able to craft high-quality authentic content in large volumes tend to take the lead among competitors. However, creating large volumes of good content also demands large capital – something that many bootstrapped startups and SMBs fall short of. If you are a business owner, you could easily relate to this. In addition to the cost of creating content, you also have to invest in creating content strategies and calendars. This can be quite tirin ..read more

Introduction Employee Apps have now assumed the center stage in almost all spheres of life, including the work life of employees. A survey by Digital Strategy Consulting revealed that 60% of the employees in the UK used mobile-based applications for activities related to their work. In another finding by Samsung/Oxford Economics, a staggering 80% of the responding IT executives admitted that employees were more effective in their respective work with the help of an employee app. These aren’t mere numbers: a keener observation reveals that mobile applications or employee apps may engage the emp ..read more