Advertising has come a long way from when businesses used to put up signs outside their premises in the hope that they would catch the attention of those passing by! From the very first illustrated poster being produced in 1796, to today’s digital adverts that follow you from platform to platform, tempting you to place your second ASOS order of the month (#sorrynotsorry), they’re now more trackable and targeted than ever before. And you might not realise it, but television is still the big dog when it comes to advertising channels.   I know what you’re thinking. Everyone uses Netflix now, do ..read more

Media buying is just one of the exciting new services being offered by Bernie as part of our rebrand. But for those that are left scratching their heads in confusion at the mention of the term, don’t worry; here’s everything you need to know about this exciting proposition, including the things other agencies won’t tell you…   What is Media Buying? Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. When buying media, the goal is to find the right place, time and the context to deliver relevant ads to the ta ..read more

So what is Programmatic Advertising? Programmatic, the buzzword that is probably flying around most marketing departments if not most businesses. But what is it? What does it all mean? Should you be using it? Well these are the questions that everyone tends to ask, and so they should because programmatic is essential to get right. With this blog, we hope to answer questions and settle uncertainties. This piece will be the first is a series of three articles on the subject. The aim is to give you a brief introduction.   How does programmatic work? It is a type of advertising that has many misc ..read more

The current millennial generation is described as the group that want it all, and want it now- but how is this shaping the future of online shopping? If you’re a regular reader of the Traffic Jam Media blog, then you may have already seen our two-part exploration into the   The post What does the future of online shopping look like? appeared first on Bernie ..read more

Title of the Tech Treat goes here (again) General content of the article goes here… Don’t forget to change the image (on the right hand side of the page!) I usually get these from the article’s I’ve used as a reference to write the article (with a credit back to them underneath) or I’ll find something as relevant as possible from Pixabay. Liked this article? get up to date with the rest of this week’s Tech Treats below: Add links to other Tech Treats from this week here. Are there any topics you’d like covered in the future? Send us a message on social media or drop us an email to let us know ..read more

Title of the Tech Treat goes here (again) General content of the article goes here… Don’t forget to change the image (on the right hand side of the page!) I usually get these from the article’s I’ve used as a reference to write the article (with a credit back to them underneath) or I’ll find something as relevant as possible from Pixabay. Liked this article? get up to date with the rest of this week’s Tech Treats below: Add links to other Tech Treats from this week here. Are there any topics you’d like covered in the future? Send us a message on social media or drop us an email to let us know ..read more

Users can now search and apply for jobs on Facebook In a move that’s likely to cause concern for LinkedIn, Facebook has introduced a new ‘Jobs’ feature to enable users to search and apply for vacancies directly from the platform. The newly released feature (which is currently only available in the US) will easily allow businesses to post jobs directly to their Facebook Page. Users will then be able to apply for these vacancies using information that has been automatically populated from their Facebook profile. Once you have filled in any missing information, the application will be submitted t ..read more

Advertisers can now target YouTube ads based on users’ Google search history YouTube has announced that advertisers will soon be able to target users based on their Google search history and demographic information, allowing for more accurate targeting across multiple devices. As an anonymous advertising executive (who has a close relationship with Google) recently explained to AdAge, “now, for anyone logged in [to their personal Google account], their search history can be applied to targeting on YouTube. There’s some interesting possibilities there, and it greatly expands the audience advert ..read more

To be successful with the service, check out these 10 essential HARO tips. 1. Read And Evaluate the Query Read and evaluate each query carefully, particularly the requirements section. Do you meet all the journalist’s criteria? If yes, respond. If not, let it go. It’s a waste of your time and the journalist’s to respond to a source request for which you aren’t a perfect fit. 2. Respond Quickly Journalists often work with quick turnaround times. We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up the ..read more