In times of crisis it is necessary to move. There is no point in denying the facts, because reality imposes itself. It is also useless to criticize the government for imposing a limitation on the population. Being there at the head of a country, state or region making decisions is also not simple. It is necessary to move. It is necessary to update, to be up-to-date with the technologies already consolidated in the rest of the world. In these two years that I live in Italy I realized that the ode to the traditional has made people believe that they do not need or should not evolve and adapt to ..read more

Many studies have been done on alcohol consumption during quarantine in several countries. Most of them worryingly show a considerable increase in the average consumption of alcohol. However, what is the effect of quarantine on the wine market? In addition, it is important to note that the quarantine brought a galloping economic crisis, which has created instability in the financial markets but also unemployment and resection. I believe that in countries that are major wine producers and exporters, such as Italy, Spain and France, there was a considerable negative impact on wine sales in gener ..read more

If you are passionate about wine and also the capital market like I am, know that it is possible to build an investment portfolio aimed at investing in stocks and funds in the wine and spirits market. Several companies in the industry trade their shares on stock exchanges around the world with special attention to the North American and European market. After a long time out of the stock market I decided to go back. The move from Brazil to Italy was especially cruel to my financial reserves, since the Brazilian currency has devalued around 40% over the past 18 months with no sign of reversal i ..read more

Before the lockdown, talking about digital transformation for Italian wineries was like having invented a new religion and looking for followers. It even sounded like something innovative, intriguing, but also relatively distant from reality or even from the need for this highly rooted market in family and territorial traditions. The wineries behavior change began to be felt by me after the first month of lockdown. Several wineries began to feel the economic crisis that was coming behind to the health crisis. The logic was beginning to reverse and, instead of prospecting wineries to build a di ..read more

Today we celebrate the 1st anniversary of Divinea, an innovative Italian startup that set out to digitally transform the Italian wine tourism market. Divinea was founded in Milan by Filippo Galanti and Matteo Ranghetti in May 2019 and in 1 year has grown a lot assuming a leading position in the digital transformation of the Italian wine tourism market. Divinea brought an innovative approach to the Italian wine market by understanding, creating and transforming the missing links between the wine’s production chain and consumer wine market. It has opened up an extremely traditional market, root ..read more

“They eat the dainty food of famous chefs with the same pleasure with which they devour gross peasant dishes, mostly composed of garlic and tomatoes, or fisherman’s octopus and shrimps, fried in heavily scented olive oil on a little deserted beach.” Luigi Barzini, Author of The Italians (1964) I live in a place where order food is considered a bad thing or the result of an emergency situation. I’m not necessarily talking about fast food but all types of food delivery services. Of course, in large Italian cities like Milan, Torino and Rome the habit of ordering food by pho ..read more

Original in Italian published on March 28, 2020 by the blog Avvinando. We have told you about many of the initiatives through which the world of wine is trying to react to the emergency dictated by the Coronavirus that is hitting our country and all sectors severely. Following the previous article, you have reported many. As promised, and we will try to continue to do so in the coming weeks, we have collected some promoted by different protagonists or by the same operators who are creating new projects or making them evolve. http://avvinando.tgcom24.it/files/2020/03/io-resto-in-cantina.png Let ..read more

A few days ago I watched a Carlo Petrini’s message talking about the current coronavirus crisis and its impact on students, staff and collaborators’ life at Pollenzo’s University of Gastronomic Sciences, the home of SlowFood. I really liked Carlo Petrini’s message. Especially the passage that says that we must try to turn difficulty into virtue. In many professions, like mine, home office or remote work (terminology I prefer) it has been a reality for at least a decade. Suddenly, people who do not work on essential services were forced to face technology and perform their activities remotely ..read more

While events and wine fairs are postponed or even canceled, the entire Italian economy suffers the effects of quarantine. In fact, I believe that most countries in the world are now experiencing an economic crisis due to the coronavirus pandemic. General sales drops are accentuated by families austere practices of consume, but it is still boosted on online sales, especially with online traders such as Tannico and Callmewine. Now, looking closely at the Italian wine tourism market, the impact is really huge. The reason is simply people are no longer visiting wineries. As result, the traditiona ..read more

Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and can be educational. Wine is, after all, a definitively human phenomenon, made by people for people to experience and joy. The main question of this post is how do you consume wine but also how and why do you behave in certain way choosing and tasting a wine. Is there any chance that your choices are being influenced by issues outside of you and not related to the taste itself? What I strongly believe is the ..read more