10 Best Website Videos  A website video can be one of the best tools for engaging new customers. Here are 10 great examples and why they are successful.   Written by Irina Kegishyan Media Marketing, Yans Media If a picture is worth a thousand words, a video is surely worth a thousand of each. There’s no better way to grab customer attention and start a conversation with them about your business than with a website video. Placed strategically as the first thing website visitors see when they come to your site, a well-done video can work wonders for your business. But what doe ..read more

Website Video Production Companies Video marketing is more important than ever. Choosing a video production company for your website video can be tricky with so many options, so we show you 10 great options.   Written by Irina Kegishyan Media Marketing, Yans Media If you’ve tried to search for a video production company for your website video, I’m sure one of the first things you’ve noticed is there are a lot of studios to choose from. Even figuring out who is worth looking into and who is a waste of time can take a lot of effort. That’s why I’ve made it easier and compiled my lis ..read more

What Is Drawn Animation?  Drawn animation has been around for over 100 years. We explain what it is, and analyze some of the best examples and why they are so great.     Written by Irina Kegishyan Media Marketing, Yans Media Drawn animation – also known as traditional animation, or cel animation – is when each frame of the film is hand-drawn on transparent cel sheets. In the beginning, cels were used only for backgrounds. The characters were drawn on sheets of rice paper, then placed under the drawn background to complete a scene. In 1914, Earl Hard improved that animat ..read more

How Much Does It Cost to Outsource Animation? Wondering how much outsourcing animation costs? We dig in to each kind of animation project to give you research backed answers.     Written by Aram Movsisyan Senior Producer, Yans Media While useful for anyone interested in animation costs, the research we did is primarily for agencies or businesses who are looking to partner with professional animation studios to organize production and save on project costs. For this article we’ve analyzed prices of more than 50 animation studios and 25 freelancers. So if you’re wondering how ..read more

What is an Explanation Video? Everything You Need to Know Explanation videos, or explainer videos, are a great tool for digital marketing. But what exactly are they? Read on to learn all about how to benefit from them.     Written by Irina Kegishyan Media Marketing, Yans Media Explanation videos are more popular than ever for businesses to market their products and services. There are explanation videos for every budget, from small to mega. And there are multiple styles to choose from. In this article, I give you the essentials to help understand how they can help your busin ..read more

How to Use Influencer Video Marketing to Grow Your Brand     Considering using influencer video marketing? Great idea. As you’ve probably heard, influencer marketing is the best way to create and raise brand awareness. For new companies, it could give a huge boost in sales, publicity, and positive reviews. Besides, this strategy is very versatile, as you could run a contest, a giveaway, make a how-to video, get a quick victory in a product comparison video, and run a referral campaign to get sales. The possibilities to grow your brand are numerous, really, so let’s get to it ..read more

10 Best Cartoon Explainer Videos Cartoons aren’t just for kids. They can also be used to create successful marketing videos for your company. We take a look at examples and how they can be utilized.   Written by Irina Kegishyan Media Marketing, Yans Media Every kid loves cartoons. But gone are the days that cartoons are only for children. Not only does the medium work for all ages, it can also be used for much more than simple entertainment. Cartoon explainer videos are a fantastic and underrated marketing tool that any business can use to their advantage. Read on to learn how ..read more

Everything You Should Know About Online Video Marketing Online video marketing is everywhere, but we are still in the early stages and it’s still underrated! We give you everything you need to know about how to use it for your business.   Written by Irina Kegishyan Media Marketing, Yans Media Online video marketing can be classified as any kind of video content that helps push your business and reach out to your potential audience via online channels. Generally speaking, this could be content like a promotional video, explainer video, demo video, video blog, video tutorial, etc ..read more

10 Best Examples of Animated Instructional Videos Video is the best way to show how your product works. We analyze the 10 best animated instructional video examples and what makes them successful.   Written by Irina Kegishyan Media Marketing, Yans Media Instructional videos are an important part of marketing for any new product or service. But how do you guarantee the video content successfully engages and educates your target viewers and doesn’t leave them bored? Read on as I analyze the 10 best examples of animated instructional videos and what makes them work. Thinking of g ..read more

2D Animation Outsourcing Companies You Should Consider   Written by Irina Kegishyan Media Marketing, Yans Media There are scores of 2D animation outsourcing companies out there, and there are plenty that are very good at what they do. But many have their own specialties. Some are more art-based. Some are better at short deadlines. Others are respected for their excellent communication. Here, we take a look at 10 great companies to consider for your animation needs, as well as what they are known for and how that can help you. Thinking of outsourcing animation production?  ..read more