The Importance of Branding
Just Kate.
by Kate Smerdon
4y ago
     “Your brand is the single most important investment you can make in your business.” -Steve Forbes Whether you’re an influencer, pyramid schemer, new entrepreneur, freelancer, realtor, or carpenter, branding is a key part to the success of your business. For those who don’t know, branding is the wireframe behind your business. It is the underlying impression and the essential principle your company gives your customers. Many people assume branding just consists of a logo, but in reality there is so much more. Now don’t get me wrong, a strong logo is super important as ..read more
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48 Hours In Montreal
Just Kate.
by Kate Smerdon
5y ago
    Two days in the second largest city in Canada? Sign me up. Sure two days doesn’t really sound like much, but as the summer begins to wind down, and holidays dwindle, you do what you can to savour the last bit of your summer. If you focus on the highlights, make the most of your visit and plan your time properly, (this list should definitely help) you won’t be disappointed with what you can see or do.  Montreal is Canada’s  second largest city, so I ..read more
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Boujee on a Budget
Just Kate.
by Kate Smerdon
5y ago
    In a world filled with expensive fashion and constant evolving trends, it’s hard and frankly quite pricey to keep up with the latest fads. If you’re like me you can probably spend hours scrolling Instagram or Pinterest “ooo-ing” and “aww-ing” over eye-catching outfit inspirations. It may be a fun to get this inspo but after looking at your bank account you may quickly become disheartened when you realize that some of these items are completely out o ..read more
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The Ultimate Girl’s Day
Just Kate.
by Kate Smerdon
5y ago
    This year I was fortunate to experience the National Women’s Show for the first time as an official event blogger. The National Women’s Show is Canada’s largest consumer event for women, making it the ultimate girl’s day for you and your girl gang. It offers a wide range from wine sampling, fashion shows, beauty secrets, cooking demos, travel ideas and so much more. It was so overwhelming to take in all the booths let alone free samples. There were ..read more
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How To Be Taken Seriously As A Young Entrepreneur
Just Kate.
by Kate Smerdon
5y ago
  Let’s be honest, chances are if you’re under 26 your opinion might not be taken seriously in the corporate world. As a recent graduate and ‘newbie’ to the corporate workplace, I know that many of us are patronized or face credibility issues based on age. We are often bombarded with common remarks like;“What are you - like 20?”“You don’t know what you’re talking about” or“You should do this work for exposure!”It’s safe to say that us young millennials ..read more
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It's All About Balance
Just Kate.
by Kate Smerdon
5y ago
    It often amazes me how some people manage their time. I see women who tend to the normal 9-5 job, parent their children, make dinner, find time to workout and still somehow manage to be alive? I finish my normal days of work and even the simplest task like taking my makeup off at the end of the night seems impossible (ok maybe that’s a bit dramatic but hey, welcome to my world). It truly shocks me how some people really fit their life into the short ..read more
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Make 2019 Your B*tch
Just Kate.
by Kate Smerdon
5y ago
  So it’s 2019, new year, new me… right? We’ve just completed our first month of 2019, and how do you feel? Satisfied? Ambitious? Happy? If the answer is no, you’re not alone. We often start the year off with such high hopes and goals, but then we often let them slip away, like it’s nothing. If you’re sitting here thinking “nah I’m good, there’s nothing I gotta change..” I hate to break it to ya hunny, but theres always something you can do to improve y ..read more
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