Gen Z, Gen Z, and Gen Z! This looks to be one of the most important audience demographics on marketers’ minds these days. Now, I’m not trying to make anybody feel left out but when it comes to some aspects of marketing, like video campaigns, Gen Z seems to take preference. On platforms such as TikTok, this demographic makes up a chunk of the target audience for brands and businesses. And most of them are now investing their efforts and budget into video marketing campaigns. For travel brands, the opportunities on TikTok are endless and being explored as well. I have come across some of the mos ..read more

If you are in the fintech business you already know that becoming known can take some time. You have to work hard to build credibility and authority around your brand. When starting out, creating a logo design for the fintech industry can be slightly tricky. The industry works on earning people’s trust by giving them the secure services they want. And for fintech logos, that plays a huge role in brand recognition. According to one survey, 75% of consumers think they can recognize a brand by its logo alone. Out of that 50% of consumers say they’re more likely to buy from a brand with a logo the ..read more

T-shirts are no longer limited to pre-designed versions when it comes to selecting one for yourself or your business. T-shirts with custom designs have become increasingly popular in retail due to the trend towards increasing personalization. Now, you can have your unique t-shirt logo printed on different designs and use them for marketing and advertising purposes. It is certainly exciting for newcomers to design their t-shirt logo, however, what seems like an easy task can quickly turn into a daunting task. It is important to consider a variety of factors, from brand identity and sustainabili ..read more

Social media focuses on creating visual content that is easy to consume and recall nowadays. This is why you find yourself entrapped in the infinite scrolling loop. According to one study, the average person spends about 2 hours and 24 minutes on social media every day. People go on social media and follow influencers to find inspiration to buy their next favorite thing. Statistics show that 26.1% of people use social media to inspire their purchases. As you can see there’s a big sales opportunity and one more reason for you to sharpen your social media marketing. This is exactly what we are g ..read more

Just think about this for a moment. How many apps do you use throughout the day? Probably, eight to ten. Now, this includes app usage for social media browsing or tracking productivity. It wouldn’t be wrong to say that in one way or another, we all rely on apps to streamline tasks, communicate with each other, build networks, and shop online. The rapid growth in usage has led to more opportunities for mobile app development for businesses. It was predicted that more than 300 billion apps will be downloaded by users in 2023. Now, this was a big number. While this number shows positive growth in ..read more

Consider a marketplace where many people offer a range of Software as a Service (SaaS) products. It is similar to shopping in a large department store with many choices. How can you ensure that your SaaS website design stands out from the competition and attracts many visitors? Well, there are plenty of things you can do on your website to ensure it gets the audience’s attention, which we will discuss later on in this post. With the increasing number of SaaS brands that emerge each year, the website must perform at its maximum potential. For a website to gain an edge over its competitors, it i ..read more

No matter how advanced technology has become, business cards remain an indispensable part of the business. There does not appear to be any hope for automation to replace them. Typically, company representatives carry some cards in their pockets and pass them out to potential clients as an introduction to the company and their work. Business cards can be used to promote business during trade shows, seminars, and meetings. In a way, we can say that these activities are part of the branding exercises marketers undertake to gain an edge over their competitors. A business card contains much more th ..read more

Digital business cards differ from their paper counterparts only in the extent that they contain a greater amount of information. To make a good impression, it must also appear neat and professional. If you do not have a professionally designed business card, you will be missing out on a vast amount of networking opportunities. While digital business cards are designed to provide detailed information, their effectiveness is heavily dependent on their design. When a digital business card is well-designed, the user is immediately impressed and captivated. Your digital business card will attract ..read more

Business cards are a great way for your business to stand out, to present your company to the world, and to remind your customers of you. But how do you create business cards that are unique and catchy at the same time? Well, you can try different strategies, such as using unconventional shapes, colors, printing elements, etc. Today, we will provide you with all the information you need regarding how to design business cards with unconventional shapes, as well as a few examples of these shapes with which to get inspired. Nevertheless, before moving forward with our guide to designing a busines ..read more

I don’t want to start this with a cliché but there is no better way to say this. In the past ten years or so, the SaaS or software-as-a-service market has exploded like never before. Today, at least 99 percent of industries are using at least one SaaS solution. And this is not an exaggerated number. According to BMC, this was the expected growth of the industry by 2023. Most of the success of such businesses can be attributed to B2B SaaS website design that leads to conversions. If you consider your current professional or personal routines, you will probably find yourself reliant on SaaS apps ..read more