The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking for an audiologist in their area need to know you’re knowledgeable and attuned to their needs. A thoughtful, high-quality blog instills trust, empowers readers, and inspires them to act. If you’re trying to improve your hearing aid marketing efforts, a blog is a great place to start.  Below are five blog topics to help potential patients see you as a trusted professional in your field. These topics can also encourage readers ..read more

Get More Out of Your Audiology Website Whether you need to create a new website or reimagine an old one, the importance of your online presence cannot be overestimated. Think of it this way: You wouldn’t want patients walking into a messy waiting area or dealing with a rude staff member. Likewise, you don’t want a prospective patient’s first impression to be a clunky, funky website. Your audiology website should always be working for you, never against you. If your website leaves a lot to be desired, you may never know how many potential patients chose another audiologist. Luckily, you can rea ..read more

Plan Your 2024 Audiology Marketing Budget in 3 Easy Steps Setting your audiology marketing budget for 2024 can be daunting. How much should you spend? Which strategies should get top priority? What’s new in 2024? All great questions, and the answers vary from practice to practice. That’s why a custom audiology marketing strategy is essential, with an intentional budget to match. Healthcare marketing strategies are constantly evolving. HIPAA compliance, privacy concerns, waning patient trust, and AI marketing tools are just a few factors to consider. Practice growth professionals can help you m ..read more

Ah, December. It’s mistletoe, hot cocoa, and – for practice owners – it’s time to look both ways before crossing into the new year. Looking back sheds light on your practice’s triumphs and weak spots, and looking ahead empowers you to achieve significant growth in 2024. With marketing, what worked in 2023 might not hit the mark in 2024. Maybe you want to explore new strategies, like PPC ads, or a refreshed website with eye-catching design and killer content. Whatever your vision, getting specific is essential, and knowing where you want to go in 2024 makes all the difference. 2024: No Vague Go ..read more

Online privacy is paramount. As a practice owner, you know how essential it is to adhere to state and federal regulations, protecting your patients’ sensitive personal information in the process. The Privacy Rights Act (PRA), AKA the California Privacy Rights Act (CPRA), is an act of legislation that serves as a legal and enforceable right of privacy, and it impacts your audiology practice and website in multiple ways. Ensuring your audiology website is compliant with the Privacy Rights Act is critical. Once updated, your new and improved site will adhere to the latest and greatest privacy pro ..read more

Hearing aid sales are increasing, but patients have more options than ever when shopping. They’ll often want to opt for something inexpensive via Amazon or a big-box retailer. But medical devices aren’t a good place to cut costs; cheap products cost more money in the long run.  Otolaryngologists, also known as Ear, Nose, and Throat doctors and audiologists, make a great team. In many practices, ENTs will have an audiologist on staff. Together, they can provide comprehensive care, accomplish more than they could independently, and enjoy increased earnings. One of the ways audiologists help ..read more

What’s the first thing people notice about your audiology practice? In our digital age, it’s probably your website. Gone are the days when introductions took place in brick-and-mortar buildings – today, your online presence is doing all the talking. But what’s it saying? Choosing an outstanding audiology website design company is critical. An expert design team can ensure your site is intuitive, attractive, and authoritative, helping it stand out in the competitive audiology industry. Below, we look at the top ten questions to ask when deciding on the right website design company.  1. Can ..read more

Everyone loves art. Even if you’ve never set foot inside an art museum, you probably have art hanging on your walls. And, hopefully, every time you look at it, that artwork makes you feel something–that’s what art is supposed to do! So… does your website need to be a work of art? Should you feel compelled to print off your homepage and hang it on your walls at home?  It’s certainly true that a website can be beautiful. But the best audiology websites are also more than that. A Good Website is Critical to Your Success For an audiologist, a good website will be critical for your long-term s ..read more

If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late 1990s (or the late nineteen-hundreds, as the kids call it). This dance was so popular that everyone was doing it–from Big Bird to prominent politicians.  Of course, these days, barely anyone remembers the Macarena. It didn’t have a lot of what you would call staying power. No one could predict that back in the 90s. When the Macarena started, no one knew how long it would last or the impact it might make. That’s kind of where we are with Artificial intelligence (AI). Everyone’s buzzing abou ..read more

How can you keep improving and growing your medical practice every day and become outrageously successful? Every day as the practice owner, you’ve got an overwhelming amount of details to handle, from marketing to staffing to patients, and much less finding time to deal with all of the above. It can be a lot to keep track of. When things go wrong, for example, someone forgets to schedule an appointment or a provider doesn’t convert as many patients into sales as you’d like, or your revenue and profits aren’t what you want them to be, it’s easy, in the moment, to look for someone to blame. But ..read more