Meet Simplecast’s Moveable Audio Engine
The Simplecast Blog
by Brad Smith
3y ago
A new platform offering a unique answer to dynamic audio and ad insertion Exactly one year ago, pulling from our previous 6-year learnings as an independent publisher-focused podcasting CMS, we diversified our focus and launched an all-new enterprise-scale Simplecast. The goal of this new platform was to take a step back, reassess technical inefficiencies of our industry, and then solve for them. While many focused on podcasting’s ad models, or the YouTube-of and the Netflix-of, the underlying issues in the industry of scalability and measurement were going ignored. We knew that, for cre ..read more
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New Since Release Reports
The Simplecast Blog
by Stephen Hallgren
3y ago
See highest performers & compare episodes One metric that we have available to all Simplecast plans is our Since Release chart. This chart offers a snapshot into how the five most recent episodes of your show performed in their first seven days of release, compared side-by-side. The ability to compare episode release performance is super beneficial in establishing benchmarks around how well an episode is going to perform upon release. For most shows, an episode’s largest volume of listens will happen within that first seven-day period. But what happens if you want to see more tha ..read more
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What’s New #OnSimplecast?
The Simplecast Blog
by Simplecast
3y ago
We’re always pumped about spotlighting new podcasts and new creators choosing Simplecast, but sometimes we tend to get a little USA-centric. In this installment of what’s new on the platform, we thought we’d spend some time shouting out the international podcasts we’ve gotten to work with over the past few weeks. Based in the Netherlands, Airborne is an audio agency. In their words, “We help brands find their own sound, connecting them with the right audiences by making content that matters. That can be spoken word, music or other forms of sound. We are storytellers by nature. We create ..read more
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It’s Official: Simplecast Is Now IAB Certified!
The Simplecast Blog
by Simplecast
3y ago
For the past few months, Simplecast has been working diligently with a third-party auditing firm to achieve IAB Podcast Measurement Certification. While our Audience Insights are IAB compliant all the way back to June 2017, we didn’t yet have the IAB Tech Lab’s stamp of approval. Well, we’re proud to announce that Simplecast and the IAB have made it official–starting today, all Audience metrics have been audited, approved and certified by the IAB (we even got a seal)! ? ? As a company that has always obsessed over creators’ success, data and measurement standardization is a huge piece of ..read more
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How Sticky Is Your Show?
The Simplecast Blog
by Stephen Hallgren
3y ago
Photo by Jason Rost on UnsplashA sneak peek into our upcoming stickiness metric and how it can transform the understanding of your show. We’ve been hard at work to introduce even deeper insights into your shows on Simplecast. While downloads are a great metric for determining your overall volume, they are one piece to a much bigger puzzle about how your show is doing. Just like marketers expect more than just Facebook page likes or website page views, we know podcasters need more information. Downloads tell us that someone listened to a particular episode at a specific time, but at S ..read more
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What’s the Difference Between Streams and Downloads?
The Simplecast Blog
by Stephen Hallgren
3y ago
Observations and implications of how podcast apps deliver audio [Update] In this article I use the word streaming to simplify the concept, but it is technically called a “progressive download.” Do you know if your podcast app is streaming or downloading your show’s episodes? Should you even care? You may be surprised to know that not all apps are created equally in how they serve up audio by default. You may also be surprised at the implications of what streaming versus downloading an episode are, and what that means for your show. We’ve been running these metrics internally (and will be ..read more
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New to Your Simplecast Dashboard: Spotify Analytics
The Simplecast Blog
by Brad Smith
3y ago
One of the most common feature requests we received over this year was to put your Spotify audience insights right in your dashboard. You asked, and we delivered. Photo by Willian Justen de Vasconcellos on Unsplash Beginning with plays from August 23 on, you’re now able to report on listens from Spotify in your Dashboard! This is a big step forward for a few reasons. Let’s look into how we’re accomplishing this, why we decided on accuracy over speed, and what this means for upcoming features and audience metrics. Why haven’t I been able to see Spotify data in my Simplecast Dashboard ..read more
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Simplecast Embeds + WordPress Sites = Magic
The Simplecast Blog
by Stephen Hallgren
3y ago
How to harness the power of Simplecast embed short links on WordPress The most seamless of integrations aren’t always the most obvious of integrations, but once you see how one works, you’ll never be the same again. If you are a WordPress user, I wanted to take a few minutes to reveal the magic of Simplecast’s audio and Recast embed short links, and how they work on WordPress. Embed Short Link One of the many amazing features of Simplecast is its embed short link. You can find this short link when you are viewing an episode in the Simplecast Dashboard or when you share a Recast. Shor ..read more
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Look Inside Your Downloads: Web Player Analytics Are Here
The Simplecast Blog
by Brad Smith
3y ago
In a test we ran last month, 71% of web player-based listens from shows using Simplecast came from Simplecast web players. Since our mission is to help podcasters find success, and we know that one of the best ways to do that is through lots (and lots) of data, we decided to go deep on what your listeners are doing on your Simplecast site and Simplecast web players. Our product team is super excited to announce the roll-out of our brand-new Web Player Analytics, and all the goodness therein. Simplecast members on Essential, Growth, and Professional plans can see these reports in their dashboar ..read more
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Join us at Podcast Movement 2019!
The Simplecast Blog
by Simplecast
3y ago
We love the chance to connect with podcasters across the world-that’s why we’re so happy to be sponsoring Podcast Movement for the third year in a row! Here’s where we’ll be-make sure to say hi! New Attendee Orientation Tuesday, August 13th Session 1: 9:00–11:00am Session 2: 3:00–5:00pm Whether you’re a first timer at Podcast Movement, or just looking to get back into the swing of things, this session is for you!The morning before Podcast Movement officially kicks off, you’ll have the chance to learn from PM veterans the best way to make the most out of Podcast Movement 2019…plus meet a f ..read more
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