Digital media and the internet have disrupted every industry and the real estate industry is no exception. In the olden days, we found endless stacks of flyers and open-house marathons to find homes. They have been replaced by a streamlined digital experience. Today’s real estate buyers and sellers expect a seamless online journey in their property purchase decisions.  This is where a robust website and a mobile application become crucial.  Think of it as your digital storefront, the first impression that can make or break a potential client’s decision. A powerful website packed with ..read more

A strong online presence is the number one pillar for businesses, especially for realtors. Through a property marketplace, not only property listings are being displayed but also it builds credibility among potential clients. The point here is that over 90% of real estate firms have property websites. The global real estate industry market, whose value is $3.69 billion (2021), is projected to reach $5.82 billion by 2030 providing excellent growth opportunities. But still, brokers and agents exploit the thriving real estate marketplaces in the face of economic downturns and legal complexities ..read more

The real estate market is also a very competitive one where unique cooperation among competitors is a necessity if you wish to complete a successful transaction. Cooperation between different participating brokers is promoted largely by multiple listing service (MLS) systems. In the late 1800s, real estate brokers used to assemble at the local offices to share details about properties and later to remunerate for such services, which marked the beginning of the first Multiple Listing Service in real estate. This concept, unique to organized real estate, fosters mutual support, “Sell my invent ..read more

Smart buildings leverage the automation technology and IoT in real estate industry to optimize operations, enhance occupant experiences, prioritize sustainability, etc. In other words, they’re intelligent structures that adapt to your needs. It’s like having a personal assistant built into the walls – one that knows when you need more light, comfortable temperatures, or a desperately needed coffee refill. But these smart home technologies do more than make life convenient. They cut costs and inefficiency plaguing real estate by optimizing resource consumption, security protocols, and more. A ..read more

VR has been available for quite some time but only in the recent decade, the technology has become truly popular, mostly due to its application in the real estate industry. Real estate sellers use VR to attract potential buyers and save the costs of tours of the property. While VR in real estate has replaced the necessity of physically attending open houses, it now allows potential buyers who like VR to examine accommodation parameters (e.g. room dimensions, doors, windows, etc.) from home. This development is initiated by property managers with the dedication to customer comfort, as a resul ..read more

The modern world and its digital media have turned the real estate game upside down, as online portals are the first and foremost contact point of prospective property buyers. For the property owner, it’s a big opportunity not just an option to list your property online. In fact, it is a must to stay in the game. In recent years, the real estate agency and brokerage market size has experienced significant growth. With a projected increase from $1414.75 billion in 2023 to $1508.15 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.6%. It clearly states never been a time in h ..read more

Do you think your real-estate website is captivating and user-friendly? haven’t thought of it? In today’s bustling property niche, every click counts, and it serves as the gateway to a thriving real estate business. So, this makes your advanced property search optimization inevitable. Imagine: In your platform, your potential buyers or renters are eagerly looking for their dream property among that sea of listings. whose responsibility it is to offer them a streamlined experience? This makes clear the need for advanced search and filtering options that narrow down their search results, saving ..read more

The acceleration of live streaming for business is not a mere trend, it is rather a profound new communication model for businesses and their audiences. Live video streaming has a 37% higher engagement rate than pre-recorded videos. Despite the growth of TV being watched by the majority of Gen Xers and millennials, only 27% and 34% of them respectively watch videos daily compared to the other aging generations. The supplementary statistical data give a comprehensive image of streaming on mobile devices representing 548 billion hours just in 2021, demonstrating the leading role these technologi ..read more

TL;DR AI is transforming real estate search by making it: Faster and more precise with accurately personalized recommendations depending upon user information. Visible Search and Resource Center, for consumers to view the images and search through visual search using image recognition. First, it allows users to perform conversational searches using the latest technology in natural language processing (NLP). Data-driven, with predictive analytic tools, providing valuable insights to make evidence-based decisions to price your tours. It empowers both prospective buyers/renters and real estate ..read more

Ephemeral content is like a flash in the online world that keeps online users busy – one moment here and gone the next. It gives you a short but thorough understanding of how the brand does its business. The ephemeral content is one of the most popular content marketing strategies because today’s people have short attention spans. According to the reports, the attention spans of teenagers have dropped from about 11 seconds to 8 seconds since the year 2000. Normally, brands use social media to attract people and make sales. However, they easily miss out on fleeting content by promoting their pe ..read more