In 2020, equality, diversity and inclusion – or “EDI” for short – shifted from being an initiative of HR departments to a more broad-ranging conversation in all types of organisations, prompted in part by the international Black Lives Matter movement ..read more

Back in the day when online qual was still very much in its infancy, we launched our platform Together™ and we’re extremely proud to have been one of the pioneers of asynchronous online qual. To kick off our next phase of growth, we are launching our most significant platform upgrade in Further’s history, Together™ 2.0.  In development for close to 2 years, our product development team has worked tirelessly to integrate as much of your feedback as possible into creating the improvements that matter most to you.   The key features of this update are: Screen Recordings Vastly ..read more

Are you testing a new website or application? Together™ now includes Screen Recording ..read more

Most people would agree that it is important to understand your market if you want to provide consumers with products and services that meet their needs (and make your business successful in the process ..read more

User research vs usability testing Sometimes terminology can be confusing. What exactly do we mean when we talk about 'user research'? And is it the same thing as 'usability testing'? What about 'user testing? And 'UX research'? And isn't it all just the same thing as 'market research ..read more

First things first. Let's be really clear about what we mean by UX research and market research, as there can be some confusion. Then we can start to talk about the differences and similarities, and compare and contrast what you can get from both ..read more

What is happening in Ukraine is truly horrifying and for most of us safe in our homes and jobs completely unimaginable. Over a month on from the onset of Russia's invasion of Ukraine we are witnessing the devastating, horrific toll of this illegal and immoral war. With millions of people having been forced to leave their homes and their country, and millions more internally displaced within Ukraine, the humanitarian crisis is profound with thousands already killed with that appalling number growing every day.  ..read more

Agile has been a buzzword amongst market research and insights professionals for some time. And like many buzzwords, it's not always clear exactly what it means or whether it is being used consistently. So let's dispel the confusion because agile market research is so much more than just a buzzword - it is a powerful new approach to supporting business decisions that many companies throughout the industry are now using ..read more

Insights professionals are all becoming increasingly adept at using a range of methods and techniques to understand consumers. Semiotics is another tool in the insights toolbox that can help you to become more customer-centric and gain a better understanding of your target audience ..read more

Whether you’re an experienced online qual researcher or a more recent convert to online research, it can feel quite daunting to think about everything that needs to get done before you can actually start designing your research and writing your guide. Taken from our hugely successful webinar series, the following article is your A-Z guide to creating a fluid workflow around the planning, design and management of your online qual project. If you are sitting comfortably, then we'll begin ..read more