For decades, marketers have thrived on a seemingly endless supply of user data. Third-party cookies, once the cornerstone of targeted advertising, are crumbling under growing privacy concerns and stricter regulations.  ..read more

The commitment to good corporate citizenship has taken a firm footing in today’s business environment. The landscape of corporate social responsibility (CSR) is rapidly evolving to meet the challenges of our world. With overwhelming issues like war, public health crises, and rapid climate change afflicting people across the globe, corporations have come to realize they have a growing moral and ethical obligation to take action.  ..read more

The way we handle the field services business is changing  — and fast.  From drones surveying construction sites to predictive maintenance anticipating equipment failure in advance, technology continues to evolve and integrate deeper into construction workflows ..read more

Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy session ..read more

Imagine sifting through a towering stack of resumes, each representing a potential candidate. Given the fierce competition, the quest for the perfect fit might feel like a mountain-heavy task ..read more

As a business owner, you have a lot on your plate daily ..read more

The allure of editing is the opportunity it provides to be at the center of the relationship between the writer and the audience ..read more

In the wake of the pandemic, the way we work has drastically changed, and with it, our expectations for the workplace ..read more

PDFs are still used all over the world ..read more

When a business hinges on optimal app experiences and reliable data, understanding the state of the databases and pipelines that feed them is crucial ..read more