eTourism | Hotel Marketing Blog
165 FOLLOWERS
eTourism is a Hotel and Resort marketing company offering pay-per-performance strategies to assist your accommodation business to generate more direct online reservations. Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.
eTourism | Hotel Marketing Blog
9M ago
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about maki ..read more
eTourism | Hotel Marketing Blog
9M ago
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med ..read more
eTourism | Hotel Marketing Blog
9M ago
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make ma ..read more
eTourism | Hotel Marketing Blog
1y ago
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. Wi ..read more
eTourism | Hotel Marketing Blog
1y ago
Chances are, you have been approached more than once being asked if you would be likely to provide accommodation free of charge in return for social media brand exposure and promotion by an influencer. Depending on the circumstances, an influencer collabo ..read more
eTourism | Hotel Marketing Blog
1y ago
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on G ..read more
eTourism | Hotel Marketing Blog
1y ago
The world is different to how it was even just 5 years ago. Previously, just having a website or local business listing could get your hotel or resort bookings. Now you may be finding out that the strategies that were working for you before are no longer ..read more
eTourism | Hotel Marketing Blog
1y ago
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi ..read more
eTourism | Hotel Marketing Blog
1y ago
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn't, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine resu ..read more
eTourism | Hotel Marketing Blog
1y ago
What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t ..read more