Forrester » Channel marketing
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Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
Forrester » Channel marketing
2y ago
As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization. Managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of ..read more
Forrester » Channel marketing
2y ago
This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season, everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a ..read more
Forrester » Channel marketing
2y ago
Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer ..read more
Forrester » Channel marketing
2y ago
In-person channel events are slowly returning, albeit in a modified form. Expect more of these physical/virtual hybrid events to pop up in the coming months ..read more
Forrester » Channel marketing
2y ago
Ongoing trends are driving profound changes in the behaviors of buyers, posing a long-term risk to all organizations. In the future of B2B buying, there is a new set of buyer expectations. Although B2B buying is still different than B2C, consumer buying trends are affecting the expectations of buyers in the B2B world. In the ..read more
Forrester » Channel marketing
2y ago
Ecosystems don’t run on spreadsheets anymore. Principal Analyst Jay McBain provides a detailed look at the channel software market and its ability to help drive business and relationships ..read more
Forrester » Channel marketing
2y ago
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders ..read more
Forrester » Channel marketing
2y ago
With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs. More detail around these scenarios, tech ..read more
Forrester » Channel marketing
2y ago
Every journey is different, and every journey requires its own set of planning and preparation steps and essential items to pack. Some trips, like a hike down the entire Appalachian trail or an epic train ride across Siberia, call for rigorous and careful planning. On the other hand, a spontaneous trip with friends to Vegas ..read more
Forrester » Channel marketing
2y ago
In a recent SiriusDecisions study, B2B CMOs reported that enhancing partner channel marketing capabilities is their third highest priority with the most influence on their marketing strategy in the next two years. They also said that the biggest challenge to achieve this aim is developing programs to drive channel demand. For organizations that rely on ..read more