2019 Airline Digital Retailing Survey – Latest Airline Industry Trends
Diggintravel
by Iztok Franko
4y ago
Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If you want to know answers to the above questions, then look no further! Latest Airline Industry Trends Provided by 45 Airline Digital Professionals The 2019 Airline Digital Retailing Survey is Diggintravel’s 3rd annual survey and research project in the field of airline ..read more
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Airlines Cross-selling Hotels and Vacation Packages [Insights and Lessons by Expedia]
Diggintravel
by Iztok Franko
5y ago
Should airlines become OTAs? This is a question you probably heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article.  The article is our most-read article currently, so there is certainly buzz around the OTA idea. You probably heard about how your airline needs to take a bigger piece of the overall travel pie. Cross-selling hotels and vacation packages is the logical next step you need to take, right? Our research data certainly shows so: 60% of the 45 surveyed airlines in the 2019 Airline Di ..read more
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Personalization for Airlines – Special Tips From a Digital Disruptor Who Is Helping Lufthansa
Diggintravel
by Iztok Franko
5y ago
What would you think of if I ask you about personalization for airlines? To be honest I’m not sure anymore as well! You see, every time I had a talk about airline personalization (and believe me there were many lately), I got a different answer. For some, it’s a tailor-made offer for every customer. Others say it’s about offering the right product at the right time. Many would be satisfied by just doing proper segmentation instead of one-size fits all approach. Then there are the tech vendors. They will tell you it’s about their platform that will solve all of your problems. A “silver bullet ..read more
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2019 Airline Ancillary Revenue Trends [Including Insights From AirAsia, American Airlines and Volaris]
Diggintravel
by Iztok Franko
5y ago
“Iztok, what are the key 2019 airline ancillary revenue trends?” Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be asked, it made me think really hard about the answer. What are the real 2019 airline ancillary revenue trends? I could start by telling you about the usual things, like how ancillary revenue is growing year after year (from $28.5 billion in 2014 to $64.8 billion in 2018). Or you could check o ..read more
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How to Increase Your Conversion Rate with Data Science [Airline Web Analytics Case Study]
Diggintravel
by Iztok Franko
5y ago
Always start with your airline web analytics! This is what I say to everybody when we’re discussing how to increase conversion on your website. Web analytics is the foundation of every successful conversion optimization program. If you’re at the beginning of your conversion optimization journey and want to get started with your airline web analytics, I suggest you check out these two articles first: How to set up your airline web analytics properly including 5 key Google Analytics reports Identify conversion problems in your booking funnel using advanced airline web analytics However ..read more
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Airline Retailing Special – Why Airlines Should Stop Using The Words “Ancillary Revenue”
Diggintravel
by Iztok Franko
5y ago
“Iztok put it as ‘airline retailing leader’. It sounds much better.” I was writing recommendations for an airline on how to become an ecommerce leader and increase their ancillary revenue. However, the project manager thought the word “retailing” sounded much better. “Airlines need to be digital retailers; that’s what’s everybody’s saying,” he added. Airline retailing, digital retailing, even digital merchandizing – you probably keep hearing these awkward, dull phrases, right? For me, it’s always just been ecommerce. You see, if you want to grow your ecommerce, you need to do three thin ..read more
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How to Build an Airline Conversion Optimization Team
Diggintravel
by Iztok Franko
5y ago
Let me start with a confession. Emre has always been one of my favorite airline optimization experts. I got to know him when he was Head of Digital Product & Growth Marketing at Pegasus Airlines. So, when I heard he’d left Pegasus Airlines for Skyscanner, I was disappointed at first. He’d always been one of the best airline people to talk with about all things CRO. We’d talked a lot about how to build a conversion optimization team in an airline environment. Emre had always supported my airline CRO research projects and was a colleague I knew I could always ask for any feedback. And now ..read more
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The State of Airline Ecommerce [2019 Conversion Optimization Whitepaper]
Diggintravel
by Iztok Franko
5y ago
If you’re serious about taking your airline ecommerce to the next level, then you need to master conversion optimization. Increasing conversion rate is something we all want to do, right? Here at Diggintravel, we really want to help you with that! One year ago we conducted our first-ever airline CRO research, where we surveyed 28 airlines. This year we wanted to make it even better! The Diggintravel 2019 Airline Conversion Optimization Survey is the second survey and benchmark of CRO in the airline industry. It’s bigger, better, with great insights from airline ecommerce professionals and t ..read more
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How to Put Your Airline CRO Program on the Map? [Interview With Authors of the Book Making Websites Win]
Diggintravel
by Iztok Franko
5y ago
How can I help you to get exposure and support for your airline CRO program? This is the question that was on my mind when I analyzed responses from 38 airline conversion optimization professionals in our 2019 airline CRO survey (you can download the full whitepaper here). “Lack of resources.” “Limited budget.” “I am not sure if the business understands the need for this. ROI has to be clear and KPI’s [should be] driving improvement.”  “Most of the stakeholders have more interest in having new features than investing our efforts into CRO.” Sound familiar to you? It probably does, because ..read more
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