Successfully marketing a vape brand comes with its fair share of challenges, primarily due to the diverse set of laws that govern the promotion of e-cigarettes across different countries. Navigating through these regulations can be a complex task. This comprehensive guide aims to equip you with the knowledge of key marketing channels and strategies that will help your brand thrive in the UK market. 1. Don’t rely on social media The vape industry, like many others, heavily relies on social media for marketing. However, recently, the Advertising Standards Authority (ASA) announced a crackdown o ..read more

In the UK, the importance of recycling e-cigarettes is increasingly recognised. With the increase in demand for single-use vapes, it has become even more crucial for vapers to be able to access and understand the importance of appropriate waste disposal for their favourite vape products. The UK has several effective e-cigarette recycling schemes that not only help to reduce environmental impact but also encourage users to adopt sustainable practices. How to Recycle Your E-Cigarettes Recycling e-cigarettes is a straightforward process… users can remove the battery from their vape kit if possibl ..read more

Smoking cessation is a challenging journey that many embark on in the pursuit of better health. Various methods have been developed to aid this process, including nicotine patches, gum, nicotine pouches, and vaping. This article will compare these methods to help you decide what is the best quit smoking method for you. Nicotine Patches Nicotine patches are a form of nicotine replacement therapy (NRT) that delivers a steady dose of nicotine through the skin. They are designed to reduce cravings and withdrawal symptoms associated with quitting smoking. However, their effectiveness varies, w ..read more

Disposable vapes have surged in popularity, offering smokers a convenient alternative to traditional cigarettes. However, selecting the right brand can be a daunting task. In this article, we at Alfabet Labs will highlight vape features that cater to customers’ needs. Exploring challenges within product selection The e-cigarette market is experiencing rapid growth. Recent studies indicate that it has generated $18 billion globally and is projected to more than double in just six years, reaching $40 billion by 2028. As a result, the vaping market has become fiercely competitive. When choosing a ..read more

UKVIA Director General John Dunne was in Amsterdam recently where he discussed how vaping was treated differently from other age-restricted products. It was a great experience to represent the UKVIA at the recent ENDS 2023 Conference in Amsterdam which came as the industry is in the spotlight more than ever before. I have always enjoyed attending the ENDS conferences in London so it was a particular delight when they announced that this year’s ENDS 2023 event would be held in Amsterdam. Apart from the change of location, the format was exactly the same with two days of debate, presentations, n ..read more

As many people are starting to book their next destination, we look at a few of the most popular global holiday hotspots to see if vapers can have a smoke-free holiday. There’s enough to think about when you’re organising a holiday without having to worry with whether you’re legally able to vape or not.  And with the summer holidays fast approaching us, we know many of you will be eager to get jet set as soon as possible. So, if you are wanting to enjoy your e-cigarette on the trip away then it’s a very important consideration in deciding where to travel.  While the concept of enjoyi ..read more

As confusion about the health risks of nicotine stop smokers switching to less harmful alternatives, Vapouround Editor Patrick Griffin gives his thoughts on the subject. In the world of vaping, seven years can see monumental change and this is especially true the field of technological advancement. However, there are some things which are as true and relevant now as they were back in 2015. One such issue is the health effects of nicotine and the common misconception that it is dangerous. I was reminded of this when a 2015 report from the Royal Society of Public Health was recently referenced o ..read more

From the compact pods to the more complex tanks and mods, each device brings its own unique set of issues. Here Vapouround aims to shed light on some of the most frequently searched problems that vapers face. We delve into the intricacies of these devices, exploring common issues, their potential causes, and offering practical solutions. Whether you’re a seasoned vaper or a beginner, this comprehensive guide will equip you with the knowledge to troubleshoot your device, enhancing your vaping experience. Why is my battery not working? A non-responsive vape battery can be due to several reasons ..read more

Is enough being done to tackle the impact that smoking has on the UK’s public health? Two women are campaigning on behalf of all those suffering at the hands of cigarettes. The clock is ticking… and time is running out as we reach four years since the government committed to making England ‘smokefree’ by 2030. Despite tobacco being the biggest cause of cancer in the UK, half of adults in the Northeast don’t think enough is being done to help kick the bad habit. Representatives from the area – including cancer survivors Sue Mountain and Cathy Hunt – attended the All-Party Parliamentary Group on ..read more

We spoke to Youtuber, Twitch streamer and overall vaping influencer GrimmGreen about the importance of well-researched voices advocating for variety within the community.  Social media star and famous face of the vaping industry, Nicholas ‘Grimm’ Green, has been fighting for the right to vape since he made the switch back in 2009. Having been in the industry for 14 years, he has seen first-hand the power that vaping can have on people’s lives who were otherwise destined to suffer from smoking related issues. With a Youtube Channel surpassing 404,000 subscribers, it’s evident that the crea ..read more