Forrester Blog
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One of the best Market Research blogs on the web. Forrester supports your critical business and technology decisions with proprietary research, consumer and business data, custom consulting, worldwide events, and peer executive programs. Forrester is one of the most influential research and advisory firms in the world.
Forrester Blog
1h ago
The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work around the new rules ..read more
Forrester Blog
7h ago
As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care? We’ve ..read more
Forrester Blog
11h ago
Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren ..read more
Forrester Blog
14h ago
Führungskräfte im B2B-Marketing müssen mit dem Potenzial von KI rechnen, bestimmte Mitarbeiterzahlen, Rollen, Verantwortlichkeiten und Aktivitäten zu ersetzen ..read more
Forrester Blog
1d ago
Since 2010, Forrester has sponsored its Global EA Awards, which means this is the 15th annual occasion! This award offers the opportunity to showcase real excellence in enterprise architecture, distinguish your company’s thought leadership, and give back to the broader architecture profession. Forrester has again partnered with The Open Group, which is contributing both publicity ..read more
Forrester Blog
1d ago
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare ..read more
Forrester Blog
1d ago
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal ..read more
Forrester Blog
2d ago
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making ..read more
Forrester Blog
2d ago
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts ..read more
Forrester Blog
3d ago
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview ..read more