Table of content: Introduction Best Practices Reddit for SEO Actively Participate in Niche Communities Keyword Planning and Understanding Search Intent Find And Respond To Relevant User Queries Create Your Subreddit Wrapping Up Using Reddit to boost your visibility and complement your SEO efforts is challenging due to the complexity and uncertainty of Reddit’s algorithms and culture.  On the one hand, you want to participate in highly engaged communities to build relationships with potential customers and offer expertise by sharing valuable content to drive brand awareness.  How ..read more

Table of content: Understanding agentic behavior What is Agentic AI in layman terms What is Agentic SEO How Agentic AI Relates to Agentic SEO Agentic SEO use cases Understanding GPTs and AI Agents deeply Why graph data is better for agents’ data quality and AI utilization Criteria for Choosing the Best AI Agent/GPT for Marketing AI Agents are more powerful than GPTs Understanding Agentic Behavior AI and SEO are complex fields on their own. I know first-hand that they require deep expertise, dedication and lifelong learning if you want to truly master them and make them work in your fav ..read more

Table of content: Exploring the Innovations of Meta AI How Meta AI Assistant is changing the Search  What does it mean for SEO? How does it impact LLM optimization? Meta AI before SGE In this scenario, how can we optimize content? Introducing Meta AI SEO by WordLift – FREE TOOL Exploring the Innovations of Meta AI Meta AI introduces a revolutionary AI assistant based on LLama 3, which promises to redefine the convenience of daily tasks. Functioning as a continuous helper, Meta AI simplifies processes, ensuring that tasks are completed quickly and efficiently with minimal effort. By inte ..read more

Are you exhausted from constantly prompting engineering tasks? Do you find the process fragile and tiresome? Are you involved in creating workflows using language models? If so, you might be interested in DSPy. This blog post provides a gentle introduction to its core concepts. While building robust neuro-symbolic AI workflows, we’ll explore the synergy between LMs and graph knowledge bases within digital marketing and SEO tasks. Table of content: What is DSPy? A Real Machine Learning Workflow Core Concepts Behind DSPy Let’s Build Our First Agents A Simple Workflow For Content Summarizati ..read more

AI has transformed content creation, enabling the production of text, images, video, and music with unprecedented ease and speed. However, this remarkable progress also introduces significant ethical and transparency challenges in using AI-generated content. This situation threatens the intellectual property rights of those who develop and train AI systems and the overall value and integrity of the content produced. To combat these problems, measures must be implemented to ensure that AI-generated works are used responsibly and that their creators are duly recognized. The concept of AI waterma ..read more

The impact of content for an e-commerce website is massive, enabling online retailers to connect more with their audience while serving search engines with information. The work carried out by WordLift for Glasses.com moves in an unprecedented direction in digital marketing, ensuring an increase in organic traffic with a set of AI-powered tasks focused on content. As you may know, everything at WordLift starts with a knowledge graph, in this case, a product knowledge graph that enriched Glasses.com’s structured data already in place. Leveraging the KG, we worked on dynamic internal linking to ..read more

Table of content: The World AI Cannes Festival: Innovation, Strategic Partnerships and the Future of Humanity in the Age of AI Navigating the Global Wave of AI Regulation Ethical AI and Compliance: WordLift’s Proactive Approach Contextualising Corporate Strategies: Navigating Open Issues in AI Regulation within the Larger Landscape The World AI Cannes Festival: Innovation, Strategic Partnerships and the Future of Humanity in the Age of AI The World AI Cannes Festival (WAICF) stands as a premier event in Europe, attracting decision-makers, companies, and innovators at the forefront of develop ..read more

Table of contents: Unlocking the Power of Video SEO through Schema Markup The Evolution of Video SEO SORA, OpenAI text-to-video model entered the conversation The curse of factually incorrect videos: deep fakes are the new negative SEO How to assess the upcoming video landscape as an experienced SEO engineer How to troubleshoot schema markup for video SEO? Schema markup for video SEO is here to stay Unlocking the Power of Video SEO through Schema Markup: A Game-Changer for SEO In the ever-evolving landscape of digital marketing, video content reigns supreme. From captivating product demos to ..read more

In October, Phil Archer emailed me about the opportunity to speak at GS1‘s big annual get-together in Brussels in February. I’ve known and followed Phil’s work since the early days of my involvement with Linked Data—a very long time ago. Phil has been directly coordinating W3C‘s efforts in the Semantic Web and related technologies and has been at the forefront of many standards shaping today’s Open Web before joining GS1 in 2017.  Given my previous relationship with him, I was introduced to some of the standardization work GS1 does in favor of sharing product data across multiple value ch ..read more

Table of contents: Understanding competitor analysis in SEO Understanding Your Target Audience Features’ unique value proposition Factors for successful strategy Value as a key factor to set yourself apart How SEO competitor analysis maps to business objectives Warren Buffet’s theory on moats applied to SEO How to identify your SEO competitors – the advanced way Metrics to consider when analyzing competitors Final thoughts Understanding Competitor Analysis in SEO In the dynamic realm of business, achieving success goes beyond mastering your own strategies – it involves deciphering the mov ..read more