Every course creator has that one time of the year that’s more important to them than any other. For some, it’s their big launch promo. For others, it’s a specific holiday like New Year’s (I’m looking at you, diet/fitness course creators) or Black Friday / Cyber Monday. Whatever it is for you, imagine if you could instantly double your typical sales numbers. It’d be kiiiiind of a big deal, right? That’s exactly what happened to Andrea De La Torre, who 2x’d the revenue she usually makes from her Mother’s Day Sale. For the last few years, she’s offered a 35% discount on her courses that teach pa ..read more

Pre-webinar emails are way too overlooked. The right sequence can make the difference between a packed room full of conversation and that awkward moment where you realize you’re presenting to three people (and one is your mom). Recently, our client Mike Lamothe ran an all-day marathon webinar and managed to attract 1,000+ attendees. Many even stayed the entire 8 hours! While there were several factors that contributed to that level of engagement, I want to zoom in on 2 simple emails he sent that anyone can copy in about 5 minutes for their next webinar. These emails not only increase the likel ..read more

Two weeks out from his book release day, Mike Lamothe was terrified. He’d spent months organizing a virtual conference featuring big names in his niche to coincide with the release… And only 15 people had registered for it. *gulp* He knew something had to change, so his Growth University coach quickly helped him map out an action plan to turn things around. The results? By the time release day was over… 874 people had registered for the conference (and joined his email list) 1,000+ people had viewed it His book hit #1 on Amazon’s hot list for his niche (and #5 overall on the massive Business ..read more

Nobody gets into coaching because they like selling people. We do it because we like helping people. Selling feels…icky. But it doesn’t have to! In fact, we’ve boiled down the entire “sales call” into a series of just 5 questions that make the conversation feel natural, conversational, and the furthest thing from “salesy” you can imagine. Today, I’m going to give you those questions by showing you how one of our clients recently adapted them to sell her coaching program (which she recently doubled the price of). Let’s check ‘em out. Swipe Our Proven Sales Call Formula for High-Ticket Coaching ..read more

The single hardest thing to advise anyone selling coaching to do is raise their prices. No one wants to do it. Everyone doubts themselves. It’s super freaking intimidating. When we suggested it to our client Sandy Linda, that’s exactly how she felt. “I went from $2,500 to now $5,000. Can I just tell you how scary that was?” she said. But guess what happened when she pitched her first prospect with that new 2x higher rate? She closed them immediately. If you want to increase your revenue but are hesitant to raise your prices, you need to watch my interview with her below. We dig into the psycho ..read more

Last week, I showed you how Chris Jones has used 1 marketing strategy to grow his coaching business for realtors to $1.1 million in annual sales: He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool. It’s a win-win partnership: The partner gets quality content for their audience (and Chris promotes them to his email list). Chris gets a warm introduction to an audience full of his ideal customers. Today, I want to give you the cold email he used to snag a guest webinar partnership that landed him $5,000 in initial sales and so man ..read more

When Chris Jones speaks, you should listen. Why? Reason #1: He grew his coaching business, Guerilla Realty, from $192k/yr in 2018 to $1.1 million/yr in 2022. (That’s right — not even the pandemic could slow him down.) Reason #2: He attributes this growth largely to just ONE marketing strategy. I recently sat down with him to dig into exactly what that strategy is so you can borrow it to attract more clients of your own. Check out our conversation + the full breakdown below! Want My Team to Find the Perfect Marketing Strategy for Your Business? Click here to book a free Strategy Call—one of m ..read more

The bad news: most course creators are leaving thousands of dollars on the table per month by underpricing their course. The good news: you can easily turn a price increase into your most profitable campaign ever. For example, our client Will Gibbons recently implemented our simple Price Increase Campaign to announce his courses were going up by 20%. The campaign alone brought in an extra $8,751 in sales, bringing his monthly total to about $21,000 — roughly twice what he would make in a typical month. All from sending 5 simple emails. Our Director of Marketing, Ben Dahl, hopped on a call with ..read more

The right email campaign idea can make the difference between a crappy sales month and your best month ever. It’s really that powerful. Especially if you sell high-ticket coaching or consulting. For example, our client Daavi Gazelle recently went from generating basically zero dollars from his 2,000-person email list to $26,500 in a handful of days — all because of the right campaign idea. I recently interviewed him about the entire campaign, but today I’m going to give you the whole first email and break down the key parts so you can use it in your own business. Ready? Let’s jump in. Breaking ..read more

If you sell coaching or consulting, your LinkedIn swipe file can never be too big. A few weeks ago, I showed you how Katja Scalia had a $10k month just from clients she landed by posting on LinkedIn. This week, I showed you how Stacy Brookman went from $0 in webinar sales to $5,991 thanks to a LinkedIn post. Today, I want to show you what the post looked like. You can use these to promote your next webinar, or even to promote booking a discovery call for your coaching. They’re easily adaptable to any type of coaching or consulting, so steal, tweak, and make them your own! Breaking Down Stacy’s ..read more