I recently spoke at Retail Fest, a boutique festival for people who eat, live, and breathe retail. It’s always an incredible experience, especially if you’re looking for a place where the connection and community continue long after you board your flight home. While I was there, I asked 5 speakers and attendees for their #1 insights that I could bring back and share with you. Here’s what they said. #1 Billy Gene on replacing yourself with AI My friend Billy Gene is big on AI for marketing. But AI is so new that a lot of people out there don’t really know what it’s capable of, or how they shou ..read more

Hey! I was just talking to my good friend and go-to Google Ads master, Brett Curry. He was telling me about a crucial concept that affects all of paid advertising, and that’s the difference between demand capture and demand generation. In this post, I’ll help you understand the different between these two concepts, so you’ll know: Which platforms and campaigns you should be focusing on in your marketing How to craft the creative in your advertising and other brand messaging The best way to reach your immediate marketing goals (eg., rapid scale vs. quick ROI) Let’s dive in! What’s the Differ ..read more

Have you struggled to tap into the enormous potential of Google Ads? If so, implement 3 of the 4 growth pillars in this article to turn Google Ads into a source of meaningful and predictable growth in your business. Why should you be using Google Ads? I think these 2024 statistics compiled by Demandsage speak for themselves: Google Ads reach a staggering 4.77 billion Internet users Google Ads have a 200% average ROI Google Ads receive 65% of clicks for buying keywords (leaving just 35% for organic results) 63% of people would rather click a Google ad over any other ad network Visitors from G ..read more

Does your brand have a soul? Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world’s problems, and by the end of this episode, you will too. Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They’ve donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with “Passion Groups,” how you can move toward more meani ..read more

The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have). Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this show) about how far Podcasting has come and where it is going. You’ll hear about the impact of Podcasting on Molly’s career (and how the medium continues to feed and grow their businesses), as well as ..read more

Do you need help building a promotional calendar? What’s Your Monetization Plan? If you’ve listened to Episodes 183 and 184, you’ve been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization: You’ll hear how to run promotions that make sure that you’re generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth jour ..read more

What does every marketer and entrepreneur need to have success in digital business? The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024. If you haven’t already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Optimize Your Offer System. Today follows on from that session, and now it’s time to focus on the flow of traffic through your offer system. Molly shares 12 different “plays” for you to choose from. “Offers are ..read more

As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system. “Remember, we’re developing a skill set here. And I want you to think about these plays, whether you’re in a moment of consulting, starting a new busi ..read more

In our last blog, we asked CEO of Live Bearded, Anthony Mink, to walk us through the poor messaging that doubled his CPA. The problem was his ads were micro-focused on the WRONG problems – drowned out by external irritants (ex: itchy beards) instead of internal desires (ex: feeling confident and recognized). Anthony Mink: Our Marketing Was Failing – Then We Discovered the Problem! You see, ads have to speak, inspire, YALP! They can’t fade into a faint whisper. You have to wake them up! But, how? That’s precisely what we’re going to touch on today. Because once you find the pulse of the proble ..read more

If you’re a marketer or entrepreneur, obstacles aren’t new to you: we’ve all dealt with inconsistent growth, competition out the wazoo, and CPAs shooting through the roof. But what happens when you encounter a problem, and you can’t seem to find a solution? That’s what happened to Anthony Mink, CEO of 8-figure ecommerce brand Live Bearded. So I asked Anthony to jump on the blog to share the story of his entrepreneurial setbacks, and how he diagnosed the problem that led his company to the right answers. In this post, you’ll learn: What Anthony discovered after a $100,000 loss The hidden issu ..read more