Private Personalisation: Brands’ Duty of Care in the Age of AI Digital Mirrors
Citizen Me Business Blog
by StJohn Deakins
8M ago
In the age of hyper-personalisation, algorithms are becoming increasingly adept at reflecting back to us our deepest selves.  These AI ‘digital mirrors’, created by our interactions and behaviours, can reveal aspects of our personality that we may not even be aware of. While this can be a powerful tool for personal growth and self-awareness, it also raises significant ethical considerations for brands. Two contrasting examples are Netflix’s recommendation system and a Stanford University experiment. Both highlight the emerging need for ‘Private Personalisation’. Netflix AI: A Digital Mirr ..read more
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Solving the 10 Common Problems with Customer Loyalty Programmes, with Private Personalisation
Citizen Me Business Blog
by StJohn Deakins
8M ago
Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional loyalty programmes often face challenges such as high costs, limited differentiation, and data privacy concerns. The emergence of Private Personalisation, powered by Zero Party Data, Personal Data Stores, and personal AI, offers innovative solutions to address these issues.  At CitizenMe we have been approached by major customer centric businesses to help upgrade their loyalty and r ..read more
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Empowering Private Personalisation: Customer-Centricity in the Age of AI
Citizen Me Business Blog
by StJohn Deakins
8M ago
Personalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored experiences to their customers, leveraging data to offer targeted offers, coupons, and recommendations. However, traditional approaches to personalisation have increasingly raised concerns about privacy and data security, leaving customers feeling vulnerable and exposed. The traditional approach to personalisation creates a privacy conundrum, an unsolvable paradox. Enter the New Era: Secure and Private Personalisation Fear not, for a new era of personalisation h ..read more
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A Note To Enterprise Personal Data Owners – Don’t Worry!
Citizen Me Business Blog
by Anthony Lynch
8M ago
A note to enterprise data owners – Don’t Worry! There is so much to look forward to in a post-cookie world. Broadly speaking, enterprises have two ways of gathering data about their customers: Via the operational touchpoints with their customers – referred to as first party data Via data brokers – referred to as third party data. The coming demise of the cookie and accelerating regulation on data privacy will see a significant reduction in the latter data flows into enterprise environments. So it would seem that the challenge of developing a more rounded view of your customers will increase dr ..read more
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AI Engines or AI Nukes? And what it means for Personal AI
Citizen Me Business Blog
by StJohn Deakins
9M ago
At times, memes collide almost synchronously.  Firstly, this month, the global premiere of the new Oppenheimer movie, an unlikely feel-good summer blockbuster, tells the story of the dawn of the Atomic Age and humanity’s horrific capability to obliterate entire cities, potentially extinguishing human life on Earth.  Meanwhile, 2023 has seen the emergence of self-proclaimed ‘new Oppenheimers’. The developers of powerful new Generative AI Large Language Models (LLMs), such as Sam Altman at OpenAI, have repeatedly likened their new technology to the splitting of the atom, both in its po ..read more
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Launching the CitizenMe 360º Data Lab
Citizen Me Business Blog
by StJohn Deakins
1y ago
The launch of Citizen 360º Data Lab marks a significant step towards the advancement of human-centric personal data technology. The lab is an open and collaborative space where experts and partners can explore the vast possibilities of personal data gathered, stored and shared directly by individuals from their smartphones. The platform is built on the mission to accelerate the global adoption of this technology, with a strong focus on organising personal data around the person. This approach creates unique combinations of data that generate invaluable insights that were previously not possib ..read more
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Why GPT4 Isn’t Ready For Data Insight Primetime (yet).
Citizen Me Business Blog
by StJohn Deakins
1y ago
OK, so firstly, don’t get me wrong on the title. If you’re hoping for a luddite rant, this isn’t it! The latest large language model (LLM) Generative AI’s such as GPT4 from OpenAI are a phenomenal advance. The rapidly increasing number of other models arriving for the masses from Google, Meta and many others are awesome too. They will undoubtedly have a huge impact on the personal data Insights industry and there are some awesome tools emerging. At CitizenMe, our team is thrilled about the major advancements in AI such as OpenAI’s GPT4. We’re currently developing other flavours of AI that we c ..read more
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Leveraging 360º Life Data For Next Generation Consumer Insights
Citizen Me Business Blog
by Shaun Richards
1y ago
As our digital world accelerates, accessing accurate market intelligence has never been more important. Paradoxically, whilst exponentially more data is created in the world (currently around 150GB per person per day!), most of this data is not accessible to organisations to help create the better services, experiences and life outcomes that people expect. It’s also unavailable to new Generative AI models like GPT4 whose power can only ever be a function of the data that they consume. 360º Life Data – Variety is a Slice of Life The CitizenMe platform overcomes this digital roadblock by enablin ..read more
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Citizen Science: Neurodiversity myths
Citizen Me Business Blog
by Nicki Gerrard
1y ago
Welcome to our Citizen Science neurodiversity blogs where we’ll be reporting back findings from surveys exploring some of the myths that surround neurodiversity. Perhaps you have seen or heard something about a great neurodiverse ‘hack’. Or, maybe you have discovered something about yourself and you’d like to see if others in the neurodiverse community have experienced the same thing. This is your chance to find out more! Get involved You can take our Web Survey to share ideas on what we could investigate here. If you would like to be involved in the research why not download the CitizenMe app ..read more
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Version 3 of CitizenMe App
Citizen Me Business Blog
by Nicki Gerrard
1y ago
2023 is all about learning together This year CitizenMe will be changing things up with a focus on better life outcomes for everyone by helping Citizens access and harness the power of their own data. Whether this is understanding more about yourself, others or maybe having more money in your pocket…The CitizenMe mission is to help all Citizens live better lives. What's New Home Screen The home page will see full-colour activity tiles replaced with white tiles to help accessibility. Smaller colour icons on the right-hand side will show the type of activity each survey is. Me Tab We’ve s ..read more
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