Sklar Wilton Blog
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At Sklar Wilton & Associates we fuse marketing and market research with strategic facilitation and innovation to yield clarity, action and positive ROI.
Sklar Wilton Blog
1y ago
5 best practices to help your team thrive in the face of adversity.
Author: Jordan Friesen, President of Mindset Mental Health Strategy
If your company is actively focused on supporting the mental health of its employees, chances are you’ve prioritized training and education as a core component of your wellness strategy.
And for good reason! In 2019, Deloitte analyzed the ROI of comprehensive mental health strategies and found that training, specifically for leaders, was the primary driver of positive returns. An earlier systematic review and meta-analysis from 2018 found that this type of tra ..read more
Sklar Wilton Blog
1y ago
Three Ways A Marketer Can Approach the Ripple Effects of an Aging Workforce.
As Canada’s population ages, so too does its workforce, creating an influx in retirement. A record 307,000 people retired last year and we can expect this pace to continue given that the average working age has never been higher. In fact, the Canadian population now has a larger share of people who will soon be exiting the workforce than it does entering – a dynamic that has significant economic implications.
For the modern marketer, this impending wave of retirement means an entire cohort of customers will be evolvin ..read more
Sklar Wilton Blog
2y ago
Simple Steps to Help Prevent Loneliness in the Hybrid Workplace
At Sklar Wilton & Associates, we take steps to tackle loneliness, which can be a serious drain on employees’ mental health. If you think that loneliness is not a factor for your company, you may want to think again. Reports tell us that more than 1 in 10 people in Canada are always or often lonely, loneliness is likely to increase during the holiday season, and close to half of Canadians who are lonely report fair or poor mental health.
With the holidays just around the corner, it should be top of mind for everyone. We do not ..read more
Sklar Wilton Blog
2y ago
Three Strategies that Will Help Your Brand Find the Upside of Down.
At Sklar Wilton, we often use a boat analogy to describe businesses operating within the world. It goes like this: Your business is a boat; and whether it is a small sailboat or a large cruise ship, it must face the water just like every other boat. We can do our best to predict weather patterns with modern resources, but the best defence is to come well prepared so that you can work with the storm rather than against it. Put up sails to leverage wind power, invest in rainwater filtration, or start producing life jackets. What ..read more
Sklar Wilton Blog
2y ago
We are honoured to announce that Sklar Wilton & Associates has been selected as the 2022 recipient of the Canadian Workplace Wellbeing Award within the Public/Private Sector Small Business category.
The Canadian Workplace Well-Being Awards (CWWA), presented by the Canadian Positive Psychology Association (CPPA), aim to feature and celebrate Canadian organizations that are going the extra mile to nurture the mental health and wellbeing of their employees with excellent workplace wellbeing initiatives.
“Organizations thrive when their employees thrive. Workplace wellbeing i ..read more
Sklar Wilton Blog
2y ago
By Caspian Sawczak and Dr. M Lee Freedman
In part one of this blog series, we discussed how to recognize signs of anxiety and depression in ourselves and others. Part two focused on ways to respond to these signs once they appear. However, as important as it is to be able to recognize and respond to signs of anxiety and depression, we believe it is equally important to be proactive and try to prevent mental health issues from worsening or developing in the first place. In this post, we suggest ways to promote mental fitness in your own life, as well as strategies that you and your colleagues c ..read more
Sklar Wilton Blog
2y ago
Why Fall may be the ideal time to train your team.
By Mike Armson and Dr. M Lee Freedman
According to the Mental Health Commission of Canada, 1 in 5 Canadians will experience a mental health challenge this year and it is estimated that every week, 500,000 people will not go to work due to mental illness. This is costing leaders an estimated $51 billion per year and of that, $20 billion is attributed to lost productivity in the workplace. Wellbeing in the workplace goes far beyond offering great benefits and striving for a dynamic culture. It requires professional education and training for lea ..read more
Sklar Wilton Blog
2y ago
If people can’t afford groceries, why are restaurant visits back to pre-pandemic levels? The simple answer to this question is that essentials have been redefined. After two years of restricted living, pent-up emotions can override logic and re-position some seemingly non-essential purchases as ‘worth it’.
In times of inflation, interest hikes, and threat of recession, logic would tell us to limit discretionary spending and focus only on what’s absolutely necessary. Typically, these are things like food, shelter, and transportation. However, our current time is anything but typical. This may e ..read more
Sklar Wilton Blog
2y ago
A Legacy that Lives On: Helping Others Succeed!
37 years ago, Luke Sklar decided he wasn’t cut out for the corporate world and set out to create a different kind of company. A company without pretense or politics – simply focused on bringing the best and brightest minds together to solve tough business challenges and help others succeed.
A few years later, he convinced Charlie Wilton to come on board and Sklar Wilton was born!
We’ve had the honour of working alongside iconic Canadian brands as a trusted Strategy and Insights partner while helping our clients to unlock growth and build st ..read more
Sklar Wilton Blog
2y ago
Loyalty programs have been around for ages and the benefits are undisputed. According to Bond research, 78% of consumers agreed that loyalty programs make them more likely to do business with brands and 68% are more likely to recommend brands with good loyalty programs. The only issue with an initiative that garners this much value is that every brand on the block now has one. When a loyalty program becomes the bare minimum, it is time to bring it to the next level with distinct purpose, enriched usability, and exclusive incentives. In this blog we will break down three ways to enhance your ap ..read more