Introduction: Are you still on the fence about hiring an SEO? Here are 10 benefits that might persuade you to hire one. An SEO company can be of great help in increasing your site’s visibility and getting it to rank higher on Google page searches, plus, there are tons of other benefits to hiring a search engine optimization agency. Check out these 10 advantages of hiring an SEO Agency before you make up your mind!   1) Increased traffic: When visitors come from search engines like Google, they’re ready for conversion; when they come from non-search sources, then not so much. Search engine ..read more

Introduction With the proliferation of internet-enabled devices, there are more ways than ever before to advertise your business. One powerful option for any small business is Pay-Per-Click advertising (PPC). This type of digital marketing requires a budget to be effective, but it can be an excellent way for small businesses to get their products in front of potential customers. PPC campaigns have five main advantages: they’re less expensive than ads on TV or radio; they target the right people; results happen faster; people spend more time looking at their screens; and you can use them in con ..read more

Introduction: Shopify vs WooCommerce? With the advent of eCommerce, it has become easier than ever for businesses to sell their products and services online. However, there are many different platforms that offer similar services and pricing plans. With both Shopify and WooCommerce being two of the most popular choices out there, this article will break down some key differences between these platforms so you can make a more informed decision about which one is right for your business! 1. Shopify 2. WooCommerce 3. Pricing Plans 4. Security Features 5. Integrations 6. Key Differences between th ..read more

Introduction A website design using WordPress or another platform has the potential of thousands of plugins and features.  While that is definitely a good thing, it can be difficult to choose the right ones. WordPress does not come with every feature you require in your site design. That is why we put this resource together. Here are the seven things every website design needs:   1)  A well-designed logo While a quality logo might not be the most important factor in your website design, it will still create a strong first impression. If people like your logo, then they are more ..read more

Digital marketing is kind of like a moving machine made up of various gears and pieces that work in unison to get things rolling. For example, you can utilize SEO to get more visibility, and you can incorporate ads for traffic. Digital marketing is also at the forefront of some more modern technologies, making it an essential tool for your business now and in the future. If you want to stay ahead of the competition, you are going to need to focus on your digital marketing strategies and implement some of the digital marketing trends of 2021.  So here’s what’s new in the digital marketing ..read more

Creating a book or textbook is a production that requires time and patience. In order to make a better book that engages the reader, you need to think about a number of things, such as the visual appeal of the book and making it more readable. Not only is the book design of great importance, but as the graphic designer, you have to be ready to discuss design points with the client and editor to make a book of the highest quality. In order to publish a book or stunning book design that everyone loves, here are some tips for you:   1. Simple and Clear Numbering Make sure you are using page ..read more

There is always that one design faux pas you and many Ottawa business owners wish you could forget. Either you were rushing to finish a marketing brochure or you overlooked proofreading or you just didn’t know what to do. These are common mistakes Ottawa companies make on graphic design projects that can easily be avoided if you understand some basic principles. Though it’s always a smart move to hire a professional, knowing what mistakes to avoid will make life a lot easier.   That said, here are the top 10 mistakes Ottawa businesses make with graphic design:   Poor Font Choice You ..read more

When you are searching for a graphic designer, you will find that there are plenty of choices out there. However, you need to know what makes a graphic designer a good one. How do you spot a professional graphic designer? What are some traits they would show?   Today, we’re going to discuss 5 ways to tell if the graphic designer is worth hiring for a job.    Decide Between Freelance and In-House Graphic Designers Before gathering up a pool of candidates for your project, you should consider what kind of graphic designer you want. Freelance graphic designers and in-house designer ..read more

Every year, the SEO landscape evolves to meet the needs of algorithm updates, user demands, and other technological advances. Does that mean 2021 is going to introduce a lot of changes? Probably not. You will find that much of 2021 is going to reflect SEO trends from 2019 and 2020. That said, there are some trends that continue to hold strong, such as the saying “content quality is king.”  To make your content all the more relevant, however, you need to fine tune your SEO strategy. Lucky for you, we have put together information on several SEO tactics and trends to get you ahead of the co ..read more

Before you go any farther, do this one thing: Google any topic. You are bound to see a Hubspot page in the search engine results. Hubspot utilizes some incredible inbound marketing tools to get their pages noticed. That is why over 50,000 businesses were using Hubspot as of 2018 to get eyes on their content. If you want to get yourself noticed, then Hubspot’s content management system (CMS) has advantages you should be making use of.  What kind of advantages, you ask? Let’s have a look.  5 Reasons why a Hubspot website design may be a good option for your business.   Easy to Beg ..read more