47% Of People Don’t Understand SSL
Calibre | SEO Agency London
by Jason Parker
4y ago
Agency John Cabot has released a survey that has confirmed a long-standing belief: reinforcing what has long been suspected, web users who are presented with a “not secure” message while seeking to access a website react with great concern.  The survey of 1,324 internet users found that 64% of respondents would leave a website displaying the “not secure” warning “instantly”, while 46% said that they would not enter their name or provide any financial information to a website bearing such a message. Other concerns regarding “not secure” warnings include concern over being expos ..read more
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Calibre Wins Magento Contract with The Student Room
Calibre | SEO Agency London
by Jason Parker
4y ago
Calibre has been lucky enough to win a contract with The Student Room for its sister site Marked By Teachers. The contract involves a number of elements including re-auditing the existing code and re-factoring part of the code to ensure it’s in-line with Magento’s latest guidelines. Jason Parker, Managing Director of Calibre has previously worked with The Student Room on various other projects but this is a specific project for Magento enhancements for TSR’s sister site called markedbyteachers.com. Marked By Students allows students to view marked essay examples, what goes into a great essays ..read more
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Magento 1.9 Speed Optimisation
Calibre | SEO Agency London
by Jason Parker
4y ago
The best way is looking at a websites structure (and speed) is like a shopping trolley, the more items you have the slower it becomes and the longer it takes to checkout (i.e. load the page). Our Magento 1.9 Speed Optimisation will help with Magento SEO and overall conversion. Magento Speed Optimisation Having run a Magento Agency – I’ve seen some pretty shocking “SEO”, if that’s what you call it. I’ve seen sites with 30,000 lines of code and that is not uncommon. Plug-ins are created by developers who have a motive to make money, not to completely optimise the code too be 100% efficient. Mos ..read more
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Website Personalisation
Calibre | SEO Agency London
by Jason Parker
4y ago
When looking at Conversion Rate Optimisation (CRO) – there’s always something that almost no CRO company looks at – Website Personalisation. When it comes to personalisation, I haven’t seen one brand that personalises very well at all. I embarked on a project recently called Anlytical – the idea was that users could use the API library for websites that would go further then other analytics. The idea was to give you data on your individual customers – rather than the generic Google Analytics information (for example, the history of the user, and allow you to search through the history ..read more
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Speed Up Magento 2.0 & Magento 1.9 And Increase Conversions by 200%
Calibre | SEO Agency London
by Jason Parker
5y ago
The best way is looking at a websites structure (and speed) is like a shopping trolley, the more items you have the slower it becomes and the longer it takes to checkout (i.e. load the page) Magento Speed Optimisation Having run a Magento Agency – I’ve seen some pretty shocking “SEO”, if that’s what you call it. I’ve seen sites with 30,000 lines of code and that is not uncommon. Plug-ins are created by developers who have a motive to make money, not to completely optimise the code too be 100% efficient. Most plug-ins will cater for all users (and all requirements) so there will be a lot of c ..read more
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Google Featured Snippets In Search
Calibre | SEO Agency London
by Jason Parker
5y ago
Google’s Featured Snippets in Search has always been somewhat controversial. In 2014, website owners and SEOs accused Google of essentially using the content they produce without the required attribution or on-page links. While the issue calmed somewhat in the intervening years, a recent discovery by Zyppy.com’s Cyrus Shepard has reignited the debate once more. The disagreement between website owners and the world’s biggest search engine pertains to “found on the web” snippets, which include a small section of text from a website and display it directly on Google. (An example of a Feature Snip ..read more
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The Google June 2019 Core Search Algorithm Update
Calibre | SEO Agency London
by Jason Parker
5y ago
Now I’ve had a fair amount of time to work out the new algorithm I think I have a fairly good idea what has changed, why and what we can all do about  it. Quantity, Not Quality Google is trying to push for quality content and not landing pages – specifically tailored for CRO (Conversion ate Optimisation) , they want people to actually read and engage with the content, and for that reason I would say that the Bounce rate, Click Through Rates & Time on page are all metrics which are being watched closely. Better quality = More CTR’s and the longer people will stay. It makes a lot of sense ..read more
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What Does An SEO Company Do?
Calibre | SEO Agency London
by Jason Parker
5y ago
We start by examining your current SEO rankings via and analysing what is driving these results. This is called a technical SEO audit and it should be the foundation of any new strategy. By understanding your start point, we have a baseline from which targeted activity can be measured and evidenced for success. Because no business is the same, we then create a tailored strategy that is entirely designed around your current position and your desired endpoint. A/B testing Yes, we want to see more relevant traffic coming to your site – but ultimately the primary objective is conversion maximisat ..read more
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Moz Domain Authority Update
Calibre | SEO Agency London
by Jason Parker
5y ago
Moz’s “domain authority” metric – which is widely regarded by SEOs as one of the most vital tools for valuing domains in relation to their Google ranking position – is set to undergo a significant update in March. At present, Moz relies on a complex linear model in order to assign domain authorities, but will switch to a neural network. The upgrade is intended to help strengthen the reliability of domain authority by helping to filter out paid and spam links, counter link manipulation, and improvements to the understanding of websites which don’t currently rank for any keywords at all. Domain ..read more
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Is Content King in 2019? No Backlinks Are
Calibre | SEO Agency London
by Jason Parker
5y ago
Backlinks beat content marketing for search engine optimisation, hands down. Having been an SEO expert for over 10 years, I have tested hundreds of theories on content strategy and back-linking based on a variety of ranking factors. Getting to the top of a results page always seems to come down to the number and quality of backlinks. I cant see any other way of Google can rank websites without using backlinks as a major factor. Each time I’ve ran a test (which includes monitoring by Google Analytics, Agency Analytics, SEMrush and other software I have personally developed), I check the rankin ..read more
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