Google Screened and Google Guarantee are powerful tools that can help businesses build trust with potential customers, stand out from the competition, and assure customers that their work will be done right.  Google Screened vs. Google Guaranteed Google Screened is a feature designed for professional service businesses like lawyers, financial planners, and real estate agents. To qualify for the Screened badge, the company must pass a background check, have relevant licenses and insurance, and maintain a certain quality of service.  On the other hand, the Google Guarantee is designed ..read more

Can Blogs Really Convert Site Visitors into Paying Customers? It’s great to see search traction in the form of increased impressions and clicks to your website from search engines, but the ultimate goal for most of our clients is ultimately to drive leads and sales. How does blog writing help with that goal? Let’s dig in and find out. A large part of the SEO we do for clients involves identifying the right keywords — those with the ideal combination of high search volume, low competition, and relevancy — and writing copy in the form of blog posts, case studies, or subpages dedicated to those t ..read more

So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file format and when to use each one. Vector vs. Bitmap Each format can be divided into two types: Vector and Bitmap. Vector images are created with mathematical equations, lines, and curves — using points fixed on a grid, which means they can be scaled to any size. Vector images are ideal for use on large-format print materials, like ..read more

The History of Google’s Relationship with AI Google and automation have always lived in harmony. “We’ve long believed in the power of AI to transform the ability to deliver helpful information.” – Google Search’s Guidance About AI-Generated Content, Google Search Central Blog Its relationship, like all relationships, evolves over time, however. In this post, we unpack the evolution of Google’s relationship with automation and artificial intelligence (AI), as well as detail our own experience and insights about how to best approach automation when it comes to content creation and SEO. The Fun ..read more

As a business owner or marketing director, you want your website to rank high in search engine results pages (SERPs) and attract more traffic. One way to achieve this is through the use of proper header hierarchy. Using H1, H2, and H3 headers in your optimized web page or blog post copy makes it easier for search engines to understand the structure and hierarchy of your content. What Is a Header Tag? Header tags are HTML tags that instruct a browser on how to style and display a section of text on a webpage. H1 tags denote the most important text, such as the main theme or title of content. H2 ..read more

A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a quality business model, a solid marketing strategy, and grit. Starting a business on a budget can be daunting. The truth is, if you don’t have at least a few thousand dollars in your budget to spend on your startup branding, you should expect to do a few things yourself or at least get scrappy on things you can’t — or shouldn’t — DI ..read more

If you’re a website owner who wants to keep track of how your site is performing on Google, then Google Search Console is the tool for you. It has a helpful feature that warns you of crawl errors. These crawl errors happen when Googlebot, the web crawler, can’t access a page on your site. They can mess up your site’s rankings by preventing search engine bots from viewing your content. It’s crucial to fix crawl errors as soon as you can because they can come from different reasons, like server errors, broken links, or pages that don’t exist anymore. Fortunately, Google Search Console can give d ..read more

A SaaS SEO Success Story SaaS SEO Agency Increases Demo Requests and MRR for HR Software Company About Our client’s SaaS technology platform specializes in delivering and managing 360-degree feedback surveys through its online dashboard. These surveys help leaders gather valuable 360-degree insights about themselves and their employees to unlock their team’s greatest potential. Challenge The SaaS company owner was a digital marketing DIYer who taught himself the basics of website development, SEO, and PPC. As an award-winning university professor, the SaaS company owner is a philomath and qui ..read more

If you want your product to be instantly recognizable from every angle, design consistency is key. To make a lasting impression on your customers, you have to consider your product’s design from every angle — from the product’s shape, size, and material to the custom mailer box design. Today’s innovative packaging solutions are vast, giving you a wide range of options no matter your style, budget, or ethos. Not only do mailer boxes and poly mailers protect your products during shipment, but they also serve as blank canvases on which you can showcase your brand’s unique personality.  Typ ..read more

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