Despite what some digital marketing experts are saying, search engine optimization (SEO) remains the most effective digital marketing solution in 2023. SEO Search engine optimization concept with magnifying glass vector Some businesses overlook its importance when it comes to achieving successful digital marketing campaigns due to their lack of understanding of the process and principles behind SEO or by simply investing resources into other methods such as paid search advertising or pay-per-click PPC. However, as technology continues to advance and online user behaviors change, an awareness o ..read more

Studies show that Half of Websites Aren’t Even showing up near the First Page of search engines: What Can You Do to Fix This? Introduction It’s no secret that websites are struggling to rank on the first page of Google. In fact, research shows that over 50% of webpages aren’t even showing up! But what can you do to ensure your site will be seen? There are tons of things you can do from optimizing your website’s content for search engines and adding value to your users, making sure your site is mobile-friendly and using social media! This article will explore some methods you might not have con ..read more

In recent years, Google and other similar companies have become increasingly concerned with the user experience (UX); that’s why the UX always pops up in algorithm updates. With 88 percent of online users turning away from websites after one bad experience, it goes to show that UX is vital.  Google, being the pioneer, decided to update their page experience signals with something called Core Web Vitals. Now, these Core Web Vitals are one of the most important ranking factors for Google, so don’t forget about them!  But what are Core Web Vitals exactly? How do you measure them? And ho ..read more

Do you want to win more custom and get more people through your doors and on your books. These great tips will help you do just this. 1. Understand Your Customer Well When you understand who your customers are, and who they aren’t, you’ll be able to make appropriate targets, on the right audience thus increasing your chances of getting new customers. It’s that simple! Once you understand your customer’s geographical location, age, level of education as well as the job positions they hold, you’ll know the right language to use while communicating with them, for incredible results in your hunt f ..read more

There have been seismic shifts in online marketing so far in 2019. The rapid advancement of machine learning and automation has opened doors for new marketing opportunities that we haven’t seen before. Meanwhile, the role of the digital marketing influencer is changing, and even SEO has been forced to evolve. With everything that is happening, you might have missed some of the shifts and marketing trends.   Here are 5 ways online marketing has changed in 2019 so far.   1. Chatbots In 2019, something additional starting literally popping up on websites throughout the world. Chatbots. You’ve see ..read more

Running a blog or website means delving into the ocean of search engine optimization, or SEO, eventually. You can’t escape SEO, especially if you want to rank high on the search engine results pages. SEO continues to expand, though, and getting a grasp on it can be difficult. You might be looking for ways to manage the SEO of your site and be checking out SEO agencies to do the more tedious tasks. Fortunately, there are now SEO reseller programs that are a huge benefit to webmasters and SEO companies.   Let’s take a look at some of the benefits that an SEO reseller program provides.   What are ..read more