If you work in the world of eCommerce, chances are you’ve heard of the growing technology trend called MACH, which was pushed into the spotlight in June of 2020 by the creation of the MACH Alliance. So what is MACH really? Should digital retailers consider this a key part of their strategy, or will it disappear in a few years’ time to be replaced by the next hyped-up trend? How does Loop54’s technology fit into the mix?   ..read more

A new year is soon upon us and we can proudly say that the e-commerce phenomenon survived another year with a global pandemic. Or maybe we should say because of a global pandemic? Lockdowns and closed physical stores have most certainly driven e-commerce entrepreneurs to solve problems and evolve the online business even further ..read more

Europe’s leading search & merch solution adds Nordic’s leading 1-to-1 personalization technology to its portfolio ..read more

On August 25th, Loop54 hosted another great hands-on webinar. This time, we talked about A/B-testing. It is our pleasure to provide you with a short recap of this fruitful discussion ..read more

A search on Google for SEO (search engine optimisation) today gives you 733 million hits. The interest in SEO has grown 7 times in the last 5 years according to Google trends. SEO has become a major industry that is valued at over $80 billion today globally and it is growing every year. Search engine optimisation is without a doubt a very important activity for any type of business that has a presence online, not to mention the ones that are selling products and services. As the business of SEO expands, it will continue to push the bar for how much time and effort is needed to be seen. In oth ..read more

One of the most common dilemmas e-Commerce businesses have to address today is whether they should opt for mobile-optimised websites or develop apps for their stores. This issue has become even more relevant as the state of affairs has been disrupted by the COVID pandemic.  ..read more

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Almost every e-commerce company experienced an increase in online sales since the lockdown policies were implemented. But more orders do not mean an easy success! We invited a few top retail managers to tell us their stories. They explained which challenges they are facing and how they discovered new opportunities during the pandemic ..read more

A search on Google for SEO (search engine optimisation) today gives you 733 million hits. The interest in SEO has grown 7 times in the last 5 years according to Google trends. SEO has become a major industry that is valued at over $80 billion today globally and it is growing every year. Search engine optimisation is without a doubt a very important activity for any type of business that has a presence online, not to mention the ones that are selling products and services. As the business of SEO expands, it will continue to push the bar for how much time and effort is needed to be seen. In oth ..read more