Highlights: The right CRO tool can help you optimize your website and increase conversions Find out which CRO tool is best for B2B brands, enterprises, or small businesses Narrow down your CRO search with our guide, where we evaluate cost, integration and support capabilities, and more Let’s say you own an online store that sellsRead More > ..read more

Highlights: Have your user personas evolved in the right direction? Learn the value effective user personas bring to your marketing strategies Find out how to craft an effective user persona profile, plus access a complimentary user persona template See why user personas + personalized landing pages are a perfect match Remember when user persona profilesRead More > ..read more

As we mark the first anniversary of Instapage joining the airSlate family, it’s the perfect moment to reflect on the journey that has shaped our growth and future direction. Over the past year, we focused on our customers’ needs and rapidly evolved our platform to meet them. From launching powerful new Instapage features such asRead More > ..read more

Highlights: Optimize your homepage for more traffic, visibility, and conversions Target keywords that match user intent to attract the right audience Сraft keyword-rich, click-worthy titles and descriptions to set clear expectations Deliver clear, valuable content that meets user needs and highlights your brand’s unique value Ensure fast load times, easy navigation, and mobile-friendliness to engageRead More > ..read more

While social media is ever-evolving, it is still a steady form of communication in our daily lives. Engagement and membership tend to fluctuate from platform to platform, and recently, LinkedIn has reported record levels of each. In Q1 of 2024, overall LinkedIn sessions increased by 12%, reaching new record highs. In the past, LinkedIn mayRead More > ..read more

Today marks one year since we joined the airSlate family—and what a year it has been. The past year has been filled with experimentation, learning, and innovation, and it is all centered around one core principle – delivering customer value. Our commitment to our customers has been the driving force behind every decision we’ve made,Read More > ..read more

Landing page forms play a crucial part in the lead-generation process—they can sometimes be the difference between generating a lead and losing one. To work, your forms need to be functional, responsive, intuitive and have only necessary form fields. If you want to create landing page forms that do all that without adding any complicatedRead More > ..read more

Every sales and marketing team focuses on lead generation and ways to bring highly qualified leads into their funnel. Whether lead generation comes from inbound or outbound marketing, ad campaigns, landing pages, or social media, it’s important to have a unified marketing strategy and understand the differences between MQLs (Marketing Qualified Leads) and SQLs (SalesRead More > ..read more

Highlights Without quality leads, your marketing efforts mean nothing Learn the best lead generation tips for this year Get content marketing ideas to build into your strategy Plus, is anyone still watching videos? The answer may surprise you Every marketing and sales strategy begins with one common goal: to generate leads. Leads are the lifebloodRead More > ..read more

CRO audit checklist Identify the conversion actions that matter to your business Focus on the touchpoints that matter Understand user behavior with heat maps and A/B tests Gather voice of customer (VoC) data Put your data into action As marketers, we often find ourselves scratching our heads over insufficient conversions. Imagine an e-commerce website withRead More > ..read more