Reading Time: 121 minutesDid you know that you can leverage psychology to increase your SaaS conversion rate? Here is the most comprehensive guide to conversion rate optimization tactics for SaaS websites on planet internet. More than 31 900 words (That’s NOT a typo)! So why should you care about psychology-based conversion rate optimisation tactics? Look: Let’s say you’ve developed the most powerful and innovative SaaS product on earth. That’s great. But it’s useless if you can’t persuade anyone to try it out or to buy it. By their very nature, SaaS products are exclusively bought and used on ..read more

Reading Time: 7 minutes Is it bad to use Social Proof in Digital Marketing? Is there a bad way and a good way to use Social Proof and Social Influence? And the big question: Is Social Proof a Dark Pattern? In 2009, User interface designer Harry Brignull coined the phrase “Dark Pattern” and decided to maintain a website that documents them in an effort to shame the programmers behind them.  Since 2010, government and non-profits had a raising interest towards monitoring and preventing dark patterns in order to protect consumers. What is a Dark Pattern? Brignull defines a Dark patterns as&n ..read more

Reading Time: 6 minutes The challenge of any SaaS provider is to continuously find ways to improve its software. At Convertize, we work hard to develop an A/B Testing tool so that it is easy to use, reliable and secure. One of our priorities is to ensure that we deliver the best page load speed possible whilst creating and running an A/B test. SmartEditor: A/B Test Visual Editor Made Smarter Our SmartEditor is a suite of editing tools built using AngularJS on the front-end and Symfony on the backend, handling API requests. As important as it is to avoid loading speed issues and to make our pix ..read more

Reading Time: 9 minutes You’re doing A/B split testing to improve conversion rates, but A/B testing tools may actually slow down your website, increasing your bounce rate and affecting your search engine ranking. A/B Testing tools – including Google Optimize – can cause a white page effect before loading the variation, known as A/B Testing Page Flickering. Page Loading Speed &  A/B Testing Site loading speed affects search engine rankings and conversion rates. A one-second delay in page loading typically results in 7% fewer conversions and 11% fewer ..read more

Reading Time: 6 minutes What’s the secret to a high-converting landing page? Is there a golden formula? Research shows that the most successful landing pages have one thing in common: they answer 4 key questions. Ignore these questions and you could be killing your landing page conversion rate. But, before we tell you what the questions are, let’s begin with one of our own: When did you last visit a really good restaurant…? 4 Questions to Create High Converting Landing Pages in 2021 Where am I? Why am I here? What can I do? Why should I do it? It may sound strange, but the last restau ..read more

Reading Time: 6 minutes Sales notifications activate the purchase triggers that motivate consumers to buy. In a highly-competitive sales environment, effects like Social Proof, FOMO and Urgency help to increase your eCommerce conversion rate. That means you get more sales from the same number of customers, reducing your CPA (the amount you pay to attract new customers) and improving the profitability of your ad campaigns.  5 Proven Ways To Grow Your Revenue With Sales Notifications What are Sales Notifications?  How Do Sales Notifications Work? Examples of Sales Notificati ..read more

Reading Time: 2 minutes How Elite Marketers Influence Consumers (And Persuade Them To Take Action) Smart Persuasion is the Amazon Bestseller by Convertize founders Philippe Aimé and Jochen Grünbeck. As a gift to Convertize users, we are making a few chapters free to download. Free Chapters → Read More → “A fascinating and practical guide to psychology and consumer behaviour. This book will make digital marketers think more carefully. David Batey CEO at Nickelled What Makes Smart Persuasion Unique Philippe Aimé and Jochen Grünbeck collected research from Nobel Prize-win ..read more

Reading Time: 6 minutes As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation Tools. We then discovered that 2 Email Marketing software packages (MailJet and SendInBlue) had also added “Automation” features. That gave us a list of 8 Email Marketing Automation Tools ..read more

Reading Time: 9 minutes A unique Value Proposition answers the most important question a customer has when they visit your site: What makes this better than the alternatives? A strong Value Proposition is the most important factor in deciding whether a visitor takes action. Despite this, fewer than 1 in 5 clients who contact our CRO agency have one in place before we start a project. This guide compares the best examples from the past decade and shows you how to workshop your own unique Value Proposition. What Is My Unique Value Proposition? What is a Value Proposition? A Simple Defini ..read more

Reading Time: 15 minutes How Does A/B Testing Work? An A/B test compares two versions of a single webpage: A and B. Your traffic is divided between them and their conversion rates are compared. That way, it’s easy to see which version gets the most clicks, sales and sign-ups. By learning how to do A/B testing, you can optimize your website page by page. Version A is your original webpage (it is sometimes called the “control”), while version B is the modified page (also known as the ‘treatment‘). Some of the most common things to test are page titles, product images, button colours, pricing a ..read more