The MeTail Economy Isn’t Just About Retail
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
Just because you run a retail store, doesn’t mean that you’re in the retail business. In fact, I’d say that almost all businesses can learn a lot from some retail marketing. And, in The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution by Joel Bines you’re going to learn a lot! Joe Bines’ Bio Doesn’t Begin to Cover it Usually, the “about the author” section of the book answers the question of why you should listen to this author. It’s supposed to be a credibility builder. But, I think Joe Bines’ bio didn’t prepare me for the quality of ..read more
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Brand Naming Tickles The Word Geek in All of Us
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
Have you ever wondered what was behind some of your favorite brands? Even if you haven’t, you’re going to LOVE my latest read, Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson I found this book to be a refreshing, relevant and practical distraction from the heady and philosophical books I’ve been reading recently. Yep – There’s Such a Job as “Brand Namer” Author Rob Meyerson is a professional brand namer. He didn’t start out that way, but with a degree in cognitive science with a concentration in linguistics, he has a unique background ..read more
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“Winning on Purpose” Reminds Businesses of Where Profits Come From
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
“How likely are you to refer [company name] to a friend or family member?”  This one question changed the face of customer satisfaction back in 2006.   It all started with Fred Reicheld, the founder of Bain and Company’s Loyalty practice.  Reicheld wanted to know if there was a connection between happy customers and profitability.  His research revealed that, in a sea of survey questions, this one simple question was the best predictor of profitability.  This is called the “Net Promoter Score.” And companies went bonkers for the concept.   In his new bo ..read more
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Slow Down and Read “The Widest Net”
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
Like the proverbial frog in a pot of water, you may not have noticed how profoundly the sales and marketing ecosystem has changed. And, at the same time, some things haven’t changed at all, instead, you can say that we’ve simply turned up the volume. But what’s changed and how are you supposed to navigate your way through this so-called new ecosystem? Pamela Slim Provides Obvious Answers to Subtle Situations The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim is a refreshing take on the small business owners “same-old-same-old” of what to do ..read more
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Are You Winning Digital Customers?
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
For a book that’s extolling digital sales and marketing, Winning Digital Customers: The Antidote to Irrelevance by Howard TIersky makes a bold impression as a hardcover book.  It arrived at my home in a hard box that looked exactly like the book that was inside. Then, of course, there was the book. Along with the book was a full-color printed bookmark and a note from the author. I can’t promise the same delivery experience for you, but if book reviews only included first impressions, this would be a winner. So let’s dig into the meat of the book and see if you think the inside is as good ..read more
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Should You Focus on “Elevating the Human Experience”?
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
Which of these quotes best describes your attitude toward work? “If it was supposed to be fun, they wouldn’t call it work.”  Or “The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both. ” ? James A. Michener Maybe a better question is – how do you want your team ..read more
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SYSTEMology Puts Your Business on Autopilot
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
How many hours do you work each week? If you’re like most small business owners, that number is upwards of 50 hours! But it’s work you love, so you’re willing to deal with it.   And yet, when you ask entrepreneurs, they’d love to be able to “set it and forget it.” but they haven’t figured out how. If that sounds like you.  Then, you’ll love  Systemology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems by David Jenyns. This book falls into the same category as E-Myth and Built to Sell.  What makes it different from both of these classics ..read more
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All Ya Gotta Do is Read Choose Your Story, Change Your Life
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
What drives you? As a business owner, you might say a passion for making a difference or solving customer problems. But did you ever consider that it’s actually the invisible and unconscious stories that you’ve made up about yourself? You already know this, because your “Storyteller in Chief” is chit chatting right now, as you’re reading this.  It’s the little voice inside your head.  You know the one — that tells you that you aren’t good enough just when you’re about to deliver that great pitch. Or, that voice that wakes you up in the middle of the night reminding you about the tim ..read more
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“Work Better Together” Provides a Much Needed Update to Team Building
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
If you’re one of those businesses struggling to recruit employees or workers, this just might be the book for you. You’ll have to keep reading and see. Today, I’m going to tell you about a book that was released this summer called “Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines” by Jen Fisher and Anh Phillips. At the time this book was released, people were just getting back to work and we were experiencing the “Great Resignation” as it’s now known. I didn’t read it as soon as I received it, but over a recent rainy weekend, I picked i ..read more
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Are You Ready to “Lead With We”?
Small Business Trends » Business Books Reviews
by Ivana Taylor
2y ago
In the 1970s the economist Milton Friedman argued that corporations had no business being socially responsible. In fact, he likened it to socialism.  Well, author Simon Mainwaring disagrees.  In his second book, “Lead with We: The Business Revolution That Will Save Our Future” he makes a case for redefining and updating our thinking about the best way to move forward in a world that is exponentially more complex. He posits that neither governments nor private agencies hold the answer.  Instead, he calls on entrepreneurs and businesses to step up to the plate in order to create ..read more
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