Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks. I’ll share 20 current advanced operators, all of which I’ve checked for reliability. Then, I’ll provide specific use cases for the ..read more

Do you want to grow your email list? Want to learn how to use content upgrades to explode it 10X faster? Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list. If you want to first learn what is a content upgrade, read our guide on Content Upgrades: How to Use Popular Posts for More Conversions. Since this is an in-depth guide, we’ve broken it down into 4 sections for you. Feel free to jump directly to one ..read more

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster, email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way. In this article, I’ll lay out the pros and cons of d ..read more

Are you struggling to convert your website visitors into leads? Do you want to learn how to add an announcement bar on the Shopify site to improve your conversion rate? An announcement bar, also called a website notification bar, floating bar, or hello bar helps you communicate about new product updates or important announcements to your site visitors. You might have seen these on eCommerce sites. Here are a few announcement bar examples: Color Popup has a free shipping bar on its homepage for orders over $30: Dropshipping website Modalyst uses a f ..read more

Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. In the United States alone, there will be an estimated 187 million active mobile shoppers in 2024. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers. How can you avoid these problems? In this article, I’ll explore tips for creating a stellar mobile landing page. I’ll also share some of the best mobile landing page examples and discuss why they work. What Is a ..read more

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies. Why? Because we understand just how valuable case studies are in educating customers and increasing conversions. Today, I’ll explain what case studies are and why they’re so important. What Is a Case Study? Why Are Case ..read more

Are you using SEO effectively to boost your business? SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. If not, your business might as well be invisible online. We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future. If you’re new to SEO marke ..read more

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. What’s Uncanny Automator All About? Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. The process is very simple ..read more

Do you want to improve your email deliverability rates so that more of your subscribers will receive your ? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top . Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in ..read more

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns ..read more