Checklist for scent The post Steps to Make Sure Your Marketing Stinks appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

The post Amazon’s Questionable Pricing Game appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. The key is in identifying the relevance for the audience and clearly articulating the value to that audience of your offering. This is not a trivial task. So I was a bit skeptical that crowdsourcing to a network of copywriters could bring people these kinds of quality ads. Crowdsourcing Ad Writing, huh? Last May, I was first introduced to a company called BoostCTR. I… The post Boosting PPC Ad Click-Through Rates (CTR) appeared fi ..read more

Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were… The post Landing Page Optimization Isn’t Enough appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our shoulder. There is no question that customers’ wallets are going to be tighter. Some sites are experiencing slight sales declines; others are prepping for the recession by… The post 3 Steps to Squeeze More Out of Your Online Marketing appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing. WHO we are (or think we are and desire to be) deeply influences WHAT… The post The 5 W’s of Purchase Behavior ..read more

Roy Williams, the Wizard of Ads, shares a brilliant insight from one of his fastest growing retail clients today in his Monday Morning Memo: I asked, “How is traffic trending? Are we ahead of last year?” “Roy, I don’t measure traffic.” “You’re kidding.” “Last week one of my salespeople made 63 sales presentations and closed only 24 of them. That tells me 39 people bought somewhere else. And right now they’re telling all their friends why they bought where they did. They’re… The post Why Your Conversion Rate Matters Even More Tomorrow appeared first on Bryan Eisenberg & Jeffrey Ei ..read more

For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a question for you: Would your customers rather a product be marked down from $203 to $192, or would they prefer a markdown from $199 to $188? Either way you slice it, they get an $11 price reduction. For you, it changes your final price from… The post Discounting Your Discounts in Customers’ Minds appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

I’ve been speaking at Search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014? For starters, solid SEO’s need to have a proven track record in the ever-changing world of search – remember, search engines like Google frequently update their algorithms. Another criteria is the… The post 37 SEO Experts Those in the Know Follow appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more

Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, the VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new marketing technology B2B SaaS. If Marie is right, it’s a homerun. But if she’s wrong, Scott is predicting a debacle on an epic scale. You’re in charge. Would… The post appeared first on Bryan Eisenberg & Jeffrey Eisenberg ..read more