Reading Time: 5 minutes Are you looking to take your conversion game up a notch? If so, you’re not the only one!  We’ve all been there, hoping to turn clicks into conversions and website visitors into loyal customers. But regular optimization methods don’t always cut it. That’s where Multi-Armed Bandit (MAB) tests come into the picture. Think of them […] The post The Power of Multi-Armed Bandit Tests for Marketers first appeared on Invesp ..read more

Reading Time: 10 minutes Ecommerce conversion rate optimization is both an art and a science, and the difference between a site that merely attracts visitors and one that effectively converts them. It’s no secret that optimizing your store for conversions is integral to a successful business. It’s one of the few aspects of ecommerce that matters.  It’s also no […] The post The Science Behind Successful Ecommerce Conversion Rate Optimization first appeared on Invesp ..read more

Reading Time: 12 minutes Understanding your customers’ true feelings about your brand is more crucial than ever. Enter the Net Promoter Score (NPS) – a straightforward yet powerful metric that reveals how likely your customers are to recommend your business. But NPS is more than just a number; it’s a window into customer satisfaction and loyalty, offering valuable insights […] The post Net Promoter Score: A Quick Guide for E-commerce Businesses first appeared on Invesp ..read more

Reading Time: 13 minutes There’s no question that ecommerce is here to stay. The current number of online buyers in the U.S. is estimated to be around 256 million, and it is projected to reach 291.2 million in 2025.  All this goes on to show that it’s never been more important to focus on optimizing your ecommerce customer journey […] The post 8 Ways to Optimize Your Ecommerce Customer Journey first appeared on Invesp ..read more

Reading Time: 8 minutes Brand design plays a crucial role in shaping how customers perceive your business. While many focus on the technical aspects of Conversion Rate Optimization (CRO), the impact of brand design on CRO is often underestimated.  A strong, cohesive brand design attracts attention and builds trust, guiding users through the customer journey and ultimately influencing their […] The post Brand Design: How Does It Impact Your Conversions first appeared on Invesp ..read more

Reading Time: 6 minutes The debate between agency vs in-house design is a constant consideration for businesses striving to make the best decisions for their brand. Both approaches come with their unique set of advantages and challenges, making the choice a nuanced one. Agencies offer a wealth of experience, diverse skill sets, and a fresh perspective that can invigorate […] The post UX Design Agency vs In-House Design: Which One Is Better first appeared on Invesp ..read more

Reading Time: 8 minutes The internet is brimming with CRO case studies, with a quick Google search yielding thousands of results.  However, if you’ve been in this industry long enough, you know that many of these case studies can be impractical, promising unrealistic results. Take, for instance, claims of a 400% conversion uplift from merely changing button colors—such outcomes […] The post 3 CRO Case Studies For E-commerce Websites first appeared on Invesp ..read more

Reading Time: 8 minutes The internet is brimming with CRO case studies, with a quick Google search yielding thousands of results.  However, if you’ve been in this industry long enough, you know that many of these case studies can be impractical, promising unrealistic results. Take, for instance, claims of a 400% conversion uplift from merely changing button colors—such outcomes are rarely grounded in reality.  Far more complex psychological factors influence purchase decisions than just the color of your CTA buttons. In this article, we’ll cover three CRO case studies we executed, wh ..read more

Reading Time: 8 minutes Let’s say you’ve got a fantastic product or service, but you need help to get the word out. You’re not alone. Many businesses are in the same boat, trying to cut through the noise and grab their audience’s attention. That’s where killer ad copy comes in.  It’s not just about telling people what you offer. It’s also about crafting a message that resonates, persuades, and ultimately converts.  From understanding your audience to using “power words” that pack a punch, we’ll discuss all the tips and best practices for writing a winning ad copy. 1. Understand Your ..read more

Reading Time: 7 minutes Changes in global online retail spending and trends can overwhelm online businesses. With e-commerce sales hitting record highs and new shopping trends popping up everywhere, it takes time to keep up. But don’t worry—we’ve got you covered. In this article, we’re diving deep into the “Global Online Retail Spending Statistics and Trends For 2024.” We’ll explore everything from the growth of e-commerce to the rise of mobile commerce and the impact of AI on shopping experiences.  1. Unstoppable Growth: Global E-Commerce Sales Soar to New Heights According to Statista ..read more