Online shopping can be tough for potential customers to navigate. They scroll through pages of products and read countless reviews. Still, they may not be sure what the perfect purchase is. This overwhelm can stop them from making a purchase decision.  That’s where ecommerce product advisors become invaluable. They help turn browsers into buyers by providing an interactive experience that prompts customers to answer needs-based questions. You then leverage this information to power your recommendation engine into matching the customer with right product that fits their specific requiremen ..read more

Intuitive product finders are valuable digital tools for ecommerce brands. These interactive guides streamline the shopping experience and provide product recommendations tailored to each customer’s unique use case and preferences. Rather than overloading browsers with options, finders simplify selection. In this post, we’ll explore how leading brands use ecommerce product finders to delight customers and maximize conversions. See real examples of these tools. Plus, learn why implementing an effective product finder is the modern solution for reducing choice complexity and guiding customers se ..read more

For online shoppers, endless product choices have become the norm. But navigating overwhelming ecommerce catalogs often leads to analysis paralysis. That prevents customers from confidently selecting items that align with their needs. Streamlining this experience requires a modern approach. That’s where ecommerce shopping assistants come in. These intuitive digital tools transform online shopping into a curated, personalized experience tailored to each buyer’s particular requirements and preferences.  In this guide, we’ll explore how to implement a best-in-class ecommerce shopping assista ..read more

Online shopping has never offered more opportunities for customers. They have access to all kinds of products from every retailer with a website. But this overwhelming abundance of choices also introduces problems. Analysis paralysis and decision fatigue stop potential customers from making purchases. This friction-filled experience isn’t just frustrating for shoppers, though. It also reduces conversions for brands. implementing intelligent, customer-first guided selling strategies can fix this. With intuitive product finders and shopping assistants, brands remove the guesswork. This technolog ..read more

How generative AI is solving a fundamental flaw in ecommerce A lot of issues faced by ecommerce companies can be traced back to an original sin committed by the industry—it expected customers to do the work. When buyers flocked online to find products, they were met with vague or overly technical descriptions. It was up to them to learn what separated one laptop from another or what RAM meant. It was a big change from the highly personal and interactive experience of shopping in store. Fast forward 25 years and not much has changed. I recently went searching for a DSLR camera. I looked at 12 o ..read more

Ontologies are a central component of machine learning, but what exactly are ontologies and how do they work? In this article, we will demystify ontologies and explain how these data models make powerful discovery experiences in ecommerce possible.  What is an ontology?  An ontology represents knowledge in a graph of concepts that are connected to create meaning.  Let’s break this down further.   A concept is something that carries meaning. Usually, we can use a word or phrase to point to a concept. In the world of ecommerce, a concept could be the category of a produc ..read more

Predictions show that generative AI could add $4.4 trillion to the global economy. That’s more than the UK’s GDP. And it’s not hard to see why. From personalized product recommendations to smart inventory predictions, generative AI has the power to revolutionize the entire ecommerce experience, on both the supply and the demand side. It can automate processes, predict trends, and recommend optimizations that can help you tailor the customer journey and streamline your ecommerce operations from start to finish. In this article, we’re digging deeper into what generative AI is. We’re also running ..read more

Every B2C company has goals such as improving conversions, fueling growth, and scaling success. However, results can be lackluster when product pages aren’t fully optimized. Product detail page (PDP) optimization is focused on improving results by enhancing critical page elements. These improvements create a more helpful user experience, leading to higher conversions and more sales. In this post, we’ll explore the best strategies for improving PDP optimization so you can align your page performance with the results you want to achieve. In ecommerce, your product page is your pitch. Make sure ..read more

Qualifying a B2B lead is a process that requires a longer sales cycle and often includes conversations with multiple stakeholders. Additionally, enterprise-level sales typically come at a higher price point, which often requires more time to help reduce perceived buying risk. As a result, you need knowledgeable and experienced sales representatives who can effectively engage potential clients, understand the client’s industry-specific needs, and who can adapt to changes in the industry quickly. CPQ solutions help businesses streamline and manage complex B2B sales by automating the configuratio ..read more

Artificial intelligence (AI) is sweeping the ecommerce industry. And it’s complicated. AI isn’t one type of technology — it’s a range of models that use algorithms to automate workflows, predict patterns, and personalize experiences. Over the next 12 months, 60% of retail directors plan to deploy AI and machine learning. If you don’t know what it can do, you’ll get left behind. Knowing how each AI technology works will help you reshape your online shopping experience and stay ahead of your competitors. Take Microsoft, for example. Not only has Microsoft made sizable investments in ChatGPT. It ..read more