Event Program Management software is crucial for companies seeking to optimize their event planning and management processes. Unfortunately, this need has only grown more acute due to constrained budgets and business pressure to support continued growth. In this blog post, we'll explore how EventCENTRAL can help address the challenges companies face in event management. One of the primary benefits of EventCENTRAL is that it provides real-time visibility into event costs and budgeting. By tracking all the expenses related to an event, including venue costs, catering, speaker fees, and more, c ..read more

As an event professional, scheduling your staff can be a daunting and time-consuming task. After all, to orchestrate an awe-inspiring event, you need to ensure that you have a well-oiled team of talented individuals who are perfectly positioned to execute their roles flawlessly. However, this seemingly simple task can quickly become an uphill battle, fraught with obstacles and challenges at every turn ..read more

The best event leaders know their people are their most valuable assets. Accordingly, they place a premium on bringing the right personnel together and putting them in the right places to build relationships that drive event success. Hiring and training are only part of the equation. The next step is placing their personnel in staffing positions in an optimal capacity to maximize impact. As the event marketing industry continues to evolve and expand post-pandemic, and good people are harder to find, this mission critical task is becoming even more challenging. Many event leaders have pushe ..read more

Vice Presidents, Directors of Events and other event leaders are under tremendous pressure to drive successful outcomes for their event programs. As the event marketing industry expands, it's increasingly difficult to organize the chaos of planning many events at once. It's hard enough to keep up, much less devote time to strategic decision-making processes ..read more

One of the greatest effects COVID-19 has had on our society is the complete and total upheaval of patterns in our day-to-day lives. The way we used to do things has changed - we are more commonly working from home, we are minimizing interactions with people while maximizing distances, face coverings are commonplace, and we’ve replaced talking about sports and kids’ schoolwork with infection rates and ‘staying safe.’ These changes have profoundly affected how we do business in the events industry as well, and with the production of auto shows and experiential marketing events ..read more

The global pandemic caused by the coronavirus has the live events industry knocked down, but not out. Several research studies released late last year and early this year found event marketers strongly optimistic about growth prospects. That growth hasn't necessarily disappeared, it's just been delayed ..read more

In January, the outlook for the events industry appeared bright through 2020. Obviously, that's changed ..read more

Event professionals of all types—from corporations, associations, vendors, and agencies—and from around the world are "very optimistic" about the outlook for the events industry in the coming year ..read more

In part 1 of this series, we asked a group of top professionals how event planners most commonly go about selecting venues today. They shared their observations about current practices ..read more

One of the first activities in planning an event—after setting the goals and creating an initial rough-cut budget—is choosing the venue ..read more