It all started with a close family wanting to do something BIG. But how? First, they had to discover what they loved enough to genuinely sell and promote. Thanks to the mother of the family, she knew how to start and run a business from her extremely successful 25+ year career in teaching aerobics (taught by Billy Blanks himself). However, next she wanted to do something something different. That was always the goal... DIFFERENT. Because, different is what ignites creativity and gives a business (and life for that matter) the fuel to survive a long long time. The Lindholm family thrived on th ..read more

When coming up with this next blog post, first of all, I knew I had to feature Maryann Concannon because she styles her beautiful body so perfectly! And yet, when figuring out what to call this post and how to describe what body type she is... no chart really gave me the right answer. Each body type, whether it be "Apple", "Pear", "Square", or whatnot, were all way too specific descriptions. I discovered, when it comes to identifying a women's body shape, there definitely needs to be a mix & match option, just like our swimwear store! We can't shop when bikinis are sold as a set and are la ..read more

If anyone can pull off a sexy feminine look, while also being able to kick your butt, it's this girl! Treneisha Doyle knows how to work her incredibly strong, hardworking legs. She is a fabulous athlete, and proud of her bod! As you ALL should be:)Whenever I hear women degrading their athletic features, like calling their sturdy legs "Thunder Thighs", I cringe! These beautiful legs give you the strength to play your favorite sport, be active outdoors, and live your most fulfilling life. Do not give negative energy towards a body part that is so so important to your healthy lifestyle! That's wh ..read more