A gym advertising guide for every budget
Range Of Motion - Dan Williams
by Dan Williams
6d ago
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness of marketing strategies across various budget levels, we set Rita a challenge: devise seven distinct marketing strategies for gyms based on monthly budgets of $50, $200, $500, $1,000, $2,500, $5,000, and $10,000. Here’s how Rita recommends navigating these budgets to maximise marketing impact. $50/month: Laying the Groundwork With a minimal budget of $50, the focus should be on enhancing your gym’s online presence without spending much. Rita sugge ..read more
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How to Raise Gym/PT Prices Without Losing Clients
Range Of Motion - Dan Williams
by Dan Williams
2w ago
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and living costs over the years. Base your rates on the life you want, not competitors’ prices. Implement annual price increases and simplify service offerings. Communicate price changes confidently and professionally, without over-apologising. Action step from this article: raise your prices! Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But you know what’s even scarier? Re ..read more
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The 13 things the leading fitness professionals do best
Range Of Motion - Dan Williams
by Dan Williams
2M ago
At the time of writing this article, I’ve conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. As part of planning the 2024 Perth Fitness Business Summit, I wanted to seek out the common themes of the most successful fitness business owners. I identified 12 areas that operate the ordinary from the extraordinary. And these because the 12 key modules for the Fitness Business Summit. In this episode, I want to describe these 12 areas, and describe the actions of the top performers for each. This al ..read more
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Managing Fitness Staff: An HR Perspective
Range Of Motion - Dan Williams
by Dan Williams
2M ago
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym owners and personal trainers, addressing performance issues and navigating the termination process are amongst the most challenging aspects of business management. Ensuring that these processes adhere to procedural fairness is not only a legal necessity but also crucial for maintaining a respectful and equitable work environment ..read more
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Should my fitness staff be employees or contractors?
Range Of Motion - Dan Williams
by Dan Williams
2M ago
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. Deciding whether to engage workers as employees or contractors is a common question in the fitness industry, influenced by complex laws. This choice affects how businesses operate and their obligations. Employee Engagement Hiring someone as an employee means entering into a formal employment contract that outlines work conditions, hours ..read more
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The Key Elements of Contracts for Fitness Staff
Range Of Motion - Dan Williams
by Dan Williams
2M ago
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym owners and personal trainers, the importance of clear, written contracts cannot be overstated. These documents play a crucial role in defining the relationship between businesses and their employees or contractors, providing a solid foundation in case of disputes. Importance of Written Contracts Although verbal agreements are lega ..read more
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8 crazy fitness business models you haven’t considered
Range Of Motion - Dan Williams
by Dan Williams
3M ago
TL;DR Combining fitness models creates unique, competitive advantages. Hybrid models offer maximal upside with minimal downside. Eight novel fitness business combinations identified. Divergent thinking can spark unique, successful business ideas.   What if we could combine fitness business models to get all the upside, with none of the downside. Let’s talk about what that would look like. There’s one approach to business that works every time. Be the best at something. Be so good they can’t ignore you. But it’s very hard to be the best in the world at something. There’s only one room fo ..read more
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Ranking the most profitable fitness business models
Range Of Motion - Dan Williams
by Dan Williams
4M ago
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with scaleability. Gym Memberships offer high scaleability and time freedom, but face challenges in client retention and start-up costs. Semi-Private Training balances personalisation with community, achieving solid scores in client progression and retention. Group Fitness classes are popular for their community aspect, yet they have lower personalisation and profit margin. Online Training leads in financial efficiency and time freedom but lacks in c ..read more
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Elon Musk: Disrupting the Gym Business
Range Of Motion - Dan Williams
by Dan Williams
4M ago
Summary: Musk solves humanity’s big problems; gym owners should solve clients’ big problems. Musk embraces failure for learning; gyms should innovate through failures. Musk innovates systems for efficiency; gyms should streamline and optimise operations. Musk thinks long term; gyms should plan for future impacts and potential. Actionable Take-Away: As you’re thinking about your gym’s future, experiment (and fail) with multiple ideas that solve big, long term problems, then systemise the solutions. Love him or hate him, there’s no denying Elon Musk is a rock star in business. A real life T ..read more
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All the most successful fitness businesses track these 12 numbers
Range Of Motion - Dan Williams
by Dan Williams
5M ago
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my KPIs. KPIs, or ‘Key Performance Indicators’ are the numbers that tell you how well your business is going. And I’d like to tell you about the most important 12 numbers that a fitness professional should be tracking. And KPIs aren’t just for fitness professionals. Let’s look at the story of Amazon. Lessons from Amazon: When Jeff Bezos founded Amazon, he faced a big challenge. The company had a massive inventory, making it hard for customers to find what ..read more
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