CPA Firm Productivity and Staff Retention  – Podcast with Marcey Rader 
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
“Health powers productivity”- Marcey Rader  Are you productive WITH healthy boundaries around your time? We recently had productivity expert, Marcey Rader, on the Accountant’s Flight Plan Podcast to chat with us about managing remote staff, healthy work from home boundaries and how to best work in that pesky email inbox!  Marcey is a multi-certified health and productivity expert, one of 800 Certified Speaking Professionals® worldwide, Certified Virtual Presenter, digital wellness practitioner, three-time author, and creator of the Powered Path™ Playbook. As the founder of RaderCo ..read more
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How to fill your vacant accounting firm positions
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
Staffing shortages are plaguing many industries and accounting has been hit especially hard. We don’t have to tell you this though. I’m sure you feel it already. There are three things you need to offer todays workforce: Flexibility (Work remote capabilities) Better work hours (40 hours or less) Higher salaries that compete across industries Flexibility: A good salary is crucial, but it may not be enough by itself. Today’s workforce has remote options nationwide. You are no longer exclusively competing with your metro area, but anyone offering remote work. Someone in Denver might be willing ..read more
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Acquisition rules for CPA firms to live by
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
For firms that want to expand, finding strategic solutions to potential roadblocks can greatly impact post-close results.Acquisition Rules for CPA Firms to Live By This article first appeared in The Journal of Accountancy’s CPA Insider™  By Brannon Poe, CPA With more and more of the Baby Boomer generation approaching retirement, many CPA firms for sale will soon be on the rise —giving other firms the opportunity to grow through acquisition. There is a lot of information in the accounting profession about succession planning for those on the sell-side of the transaction. Buy-side planning ..read more
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Acquisitions, Marketing and Running a Good Business- Advice for CPA Owners (Podcast)
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
It is a real source of pride in the accounting space to not “need” to do any marketing. This makes sense to me as it usually means a company gets good referrals. The problem is as Jessica Munday highlights in this episode; you are marketing no matter what. You are sending a branding message no matter how little or how much effort you put into it. That’s marketing. Jessica Munday is the owner of a marketing agency, Trio Solutions, which just so happens to be the marketing agency we use at Poe Group. They help design everything you see on our website, social media and even the look and feel of ..read more
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How Value Pricing Impacts the Salability of Your Accounting Practice.
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
How does having value-based pricing impact the salability of your firm? Right now, buyers look for balance. They want to purchase a practice that has capacity, and decent owner hours. If an owner is working far more than 2,000 hours a year, a new buyer knows they will be putting even more time into the practice than the current seller as they adjust to the new firm. It’s a less than desirable selling feature to have excessive work hours. Value pricing can help create that work-life balance. Value pricing done right is often coupled with fee increases. Those better fees can increase staff sala ..read more
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Solutions For Staffing Your CPA Firm with Susan Bryant
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
“One of the biggest challenges people are having in our industry is talent.”  Susan Bryant, recognized as one of the Top 50 Women in Accounting (Ignition 2021) and firm owner of MB Group in Plano TX, joins us on this episode to discuss staffing, pricing, and client acquisition from an insightful, high level POV.  Susan’s people first focus and desire to make public accounting awesome again has not gone unnoticed. Her work and intention toward staff has landed her and her business on Inc. magazine’s Best Workplaces of 2022 List. So you know she’s on to something BIG. As Susan put it ..read more
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Increasing income without increasing hours in your accounting firm with Loren Fogelman
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
You know it’s time to go up on fees when you hit a growth plateau. If you are capped out on time and can’t take on new clients to increase revenue, it’s time to increase your fees.  This week we have Loren Fogelman on the podcast. She is a business coach for accountants and gives step-by-step advice for raising fees. Her expertise is in pricing strategies.  There are 5 steps Fogelman recommends to increase practice revenue: Know your high-quality clients.  Communicate value- use the right words in your marketing for your target audience. Package your services. You need to sepa ..read more
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Increasing income without increasing hours in your accounting firm with Loren Fogelman
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
You know it’s time to go up on fees when you hit a growth plateau. If you are capped out on time and can’t take on new clients to increase revenue, it’s time to increase your fees.  This week we have Loren Fogelman on the podcast. She is a business coach for accountants and gives step-by-step advice for raising fees. Her expertise is in pricing strategies.  There are 5 steps Fogelman recommends to increase practice revenue: Know your high-quality clients.  Communicate value- use the right words in your marketing for your target audience. Package your services. You need to sepa ..read more
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Remote teams can help attract the right people to your accounting firm
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
We’ve said it before and will say it again, accountants are working way too much. Chatting with Alex Loweinstien, we’re beginning to believe accountants might be working harder and longer than ever due to changes in the profession. Alex Loweinstein heads up talent acquisition for CPAs at Parro. Parro places fractional 1099 accounting professionals in firms. They aren’t a headhunter or staffing company, but a partner who helps source and oversee the freelance talent they help place in your firm.  Alex and I discuss the capacity crunch that has caught a lot of firms off guard. There are le ..read more
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Four Steps to Improve CPA Firm Capacity
Poe Group Advisors | Accounting Practice Insights
by Brannon Poe
1y ago
You have made it through the September 15th extensions if you are working in the U.S. Congratulations! Our understanding is that a lot of you felt overworked and overwhelmed with staffing issues this year. This seems to be a common issue among the accounting profession right now. Finding and keeping staff is a problem. Why is it so hard to keep and retain staff? The accounting industry is not currently flooded with new graduates ready to enter the field. This is both a good and bad thing. The good thing is you are in a high demand service. Supply is somewhat low and people need assistance wit ..read more
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