At GDC 2017, I’m giving a lecture titled “Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword).” The lecture is about marketing, Steam and Vikings…or technically, “Viking enthusiasts.” More specifically, it’s about how Steam’s rapid growth over the past five years has transformed it […] The post GDC 2017 Session Preview: Marketing, Steam, Vikings and a Sword appeared first on Indie Game Girl ..read more

Those of you exhibiting at E3 this week have probably spent the past months working your butts off to secure press meetings. Having been through this process many times for my clients, I know how much work booking each meeting takes. Because of this, I also know how frustrating it is when a meeting doesn’t […] The post Press Meeting Reminders: A Quick Tip for Avoiding No-Shows at Events appeared first on Indie Game Girl ..read more

At the end of October, I was invited back to Konsoll, Norway’s largest game developer’s conference, to speak on the topic of “how to get press coverage at an event.” Whenever we are in, coming out of or entering trade show season (which seems to be all the time), this topic comes up frequently in […] The post How to Get Press Coverage at an Event [SLIDES WITH VIDEO TO FOLLOW] appeared first on Indie Game Girl ..read more

In June I was invited to present at the Bergen Game Collective, a shared office space for independent video game development studios in Bergen, Norway. Being from the Boston area, a U.S. start-up mecca, I’m no stranger to both the concept and practice of shared office space and the critical role it can play in […] The post How Indie-Only Shared Office Space Makes More Than Financial Sense appeared first on Indie Game Girl ..read more

As you have all probably noticed, I’ve been fairly quiet for the past couple of months. And by quiet I mean, I haven’t blogged, I haven’t Tweeted/posted to Facebook and I’ve been late in responding to your emails. Geez, I’ve even neglected to post pics of my pug, Wyatt. As a marketing professional who preaches […] The post I Co-Founded an Indie Game Publisher! appeared first on Indie Game Girl ..read more

If your read my last post, learning how to increase click through rate for your banner ads is something that may be of interest. With the industry average CTR hovering around 0.1%, display advertising can be a serious waste of money. But, don’t fret! Here are five ways to help your display ads achieve above […] The post How to Increase Click Through Rate on Your Display Ads appeared first on Indie Game Girl ..read more

I’m often asked if display advertising generates game sales. In my experience, it almost always does, but rarely in a cost effective way. Display advertising is expensive and notorious for poor conversion rates. Plastering your game across sites like IGN may look rad, but if you calculate your campaign’s cost per acquisition (i.e., the price […] The post Does Display Advertising Generate Game Sales [FREE CALCULATOR] appeared first on Indie Game Girl ..read more

Whether you’re exhibiting at GDC Play or the Main Expo, a well-designed booth is a major contributor to your ROI, a.k.a., the level of exposure you achieve for your game. A booth that does it’s job not only attracts attendees and the press, it leaves a lasting impression. People who interact with well-designed booths learn […] The post 5 GDC Play Booths that Nailed It at GDC 2015 appeared first on Indie Game Girl ..read more

At GDC 2017, I’m giving a lecture titled “Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword).” The lecture is about marketing, Steam and Vikings…or technically, “Viking enthusiasts.” More specifically, it’s about how Steam’s rapid growth over the past five years has transformed it […] The post GDC 2017 Session Preview: Marketing, Steam, Vikings and a Sword appeared first on Indie Game Girl ..read more

Those of you exhibiting at E3 this week have probably spent the past months working your butts off to secure press meetings. Having been through this process many times for my clients, I know how much work booking each meeting takes. Because of this, I also know how frustrating it is when a meeting doesn’t […] The post Press Meeting Reminders: A Quick Tip for Avoiding No-Shows at Events appeared first on Indie Game Girl ..read more