Making Data Simple
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Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
Making Data Simple
6d ago
Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology. Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more.
01:21 Meet Toby Coulthard
05:46 MarTech
06:43 Chief Product Officer at Phrasee
10:02 LLMs in MarTech
10:56 Tools at Phrasee
12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???
22:22 "Winning a Campaign"
29:54 Phrasee Differentiation
32:43 Marketing of the Future
39 ..read more
Making Data Simple
1w ago
When I need to re-center and remind myself to stay grounded and that growth is accessible to all of us (that's the reskill part) I'm reminded of this episode.
The Mindful Response with Estela Zuheros, Corporate Social Responsibility, IBM. Come for social responsibility in reskilling the world, stay for lessons in being mindful and being kind to yourself.
· 02:06 Meet Estela Zuheros
· 05:21 Your personal why?
· 07:16 Reskilling
· 11:41 The skills problem to solve
· &nb ..read more
Making Data Simple
1M ago
This is one of my favorite episodes with Nancy Hensley, when she was CMO at Stats Perform. I've got to get back to my bracket!
Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.
Show Notes
· 04:09 What does Money Ball look like now?
· 07:30 Mrs Chicago's personal update
· 08:40 Fan website: The Analyst
· 11:16 Stats Perform for the rest of us
·&nbs ..read more
Making Data Simple
1M ago
More AI with Don Finley, Founder of FINdustres, a leading product development agency. Don talks about fusing science, art, and technology into one. Not your conventional CEO.
01:30 Meet Don Finley
03:50 The Midlife Crisis
06:36 FINdustries
07:02 Kilimanjaro Break
09:40 Work/Life Integration
10:30 Client Profiles
12:00 FINdustries Differentiation
13:43 The 2-min Pitch
14:58 Science, Art, plus Technology
16:34 Good to Great
18:18 Predominate Use Cases
20:06 When to Seek Help
22:20 The Role of the Developer
26:37 AI Risks
28:17 Big Bets
31:22 Methodology and Scale
34:41 Top Learnings ..read more
Making Data Simple
1M ago
A live, impromptu podcast with Kevin Nugent, Data & AI Global Partner Sales @ IBM with the IBM partner community in Toronto. A quick and fun discussion on the state of AI in the industry.
01:04 Kansas City Chiefs
01:93 Meet Kevin Nugent
02:25 Shorting Nvidia 03:25 State of the AI Business 05:520 What is watsonx
07:22 IBM's Differentiation
08:39 Again, Why IBM?
14:13 Making Money with AI
16:37 AI Skills
20:06 Go IBM Partners!
LinkedIn: linkedin.com/in/kevinrnugent
Website: https://www.ibm.com/partnerplus
Want to be featured as a guest on Making Data Simple? Reach o ..read more
Making Data Simple
1M ago
Understanding Search, GenAI, RAG methodology, and vector databases with Nixon Cheaz, Engineering Lead at IBM's Experience Engine.
02:24 Meet Nixon Cheaz
04:32 Search without Google
06:35 Experience Engine
08:30 Elements of Good Search
12:46 Search Data Source
15:36 GenAI Use Cases and Vector DBs
19:40 Foundational Models?
22:07 Impact of Vector DBs
25:38 IBM Public Content DB
28:02 Use Cases
29:58 IBM Technologies
32:54 RAG
40:12 Health is Wealth
LinkedIn: linkedin.com/in/nixon-cheaz
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdat ..read more
Making Data Simple
2M ago
A Data Science level set in 2024. This episode is a live recording that talks to
Distinguished Engineers at IBM from Client Engineering, Finance, and
Research with Rachel Reinitz, Suj Perepa, and "Beware of simple questions" Darrell Reimer, respectively. Pardon just a bit of sound quality issues.
00:16 The Field of Data Science
00:50 Meet Rachel, Suj, and Darrell
03:37 What is Data Science Today?
07:00 Data Science Skills
10:25 How has Data Science Changed
12:07 A Day in the Life
14:25 AI Engineers?
23:45 Fake News and Cost
30:36 What's Next?
33:27 Too Much Gen ..read more
Making Data Simple
2M ago
More on GenAI, Hallucinations, RAG, Use Cases, LLMs, SLMs and costs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering. With this and the previous episode you'll be wiser on AI than 98% of the world.
00:12 Hallucinations
02:33 RAG Differentiation
06:41 Why IBM in AI
09:23 Use Cases
11:02 The GenAI Resume
13:37 watson.x
15:40 LLMs
17:51 Experience Counts
20:03 AI that Surprises
23:46 AI Skills
26:47 Switching LLMs
27:13 The Cost and SLMs
28:21 Prompt Engineering
29:16 For Fun
LinkedIn: linkedin.com/in/armand-ruiz, linkedin.com/in/joh ..read more
Making Data Simple
2M ago
Let's go deep on GenAI, Foundational Models, and LLMs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering. Get a candid view on what is happening in the industy today.
01:40 Meet Armand Ruiz
05:09 Meet John Webb
06:43 The Client Engineering Practice
07:51 GenAI
11:50 IBM's AI Approach 13:50 GenAi in the Enterprise 15:47 Where to Start?
18:10 RAG Method
19:11 IBM's Differentiation
21:25 AI Regulation
24:22 LLM versus Smaller Models
LinkedIn: linkedin.com/in/armand-ruiz, linkedin.com/in/john-webb-686136127 Website: https://www.ibm.com/client ..read more
Making Data Simple
3M ago
GenAI in Marketing. Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies. Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.
01:15 Meeting Michael Cohen
03:33 The Plus Company
08:06 Traditional Approaches to Marketing
12:03 The Future of Marketing
17:31 Data Augmentin's Role
24:46 Data Inputs
26:18 The AIOS Product
31:39 Algorithms
34:03 2 Min Plus Pitch
41:13 Aggressive Innovation Roadmaps
44:44 Next Marketing Disruption
46:33 F ..read more