How can Digital Marketing Strengthen Your Brand?
Brand Recruitment
by Harriet Roffey
8M ago
Guest blog by Ayush Bagwari.   When you step into the marketing world of modern business, there comes some important tips to consider. You need to understand that branding is not just about a catchy logo or not all about a memorable slogan anymore, there are multiple other factors. In today’s digital age, where screens dominate our daily lives, branding has evolved into a dynamic conversation between businesses and their audiences. And guess who’s leading the dialogue? Yep, you’ve got it – digital marketing! Let’s dive into how the world of digital marketing can fortify and amplify your b ..read more
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Branding in the Digital Age: Navigating Challenges and Opportunities in the Online Marketplace
Brand Recruitment
by Harriet Roffey
11M ago
Guest blog by Kat Sarmiento.   The digital age has transformed the way we live, work, and interact with one another. As technology continues to advance, so does its impact on businesses and their branding efforts. For companies, understanding how to navigate the ever-changing landscape of digital media is essential to staying competitive and building a strong brand presence.  In this article, we’ll explore the challenges and opportunities of branding in the digital age and offer practical tips for businesses to improve their branding efforts in the online marketplace.   Cha ..read more
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Surviving and Thriving In Your First Marketing Job: Tips for Success
Brand Recruitment
by Harriet Roffey
1y ago
Guest blog by Holly Anne Dodd.   One of the most crucial elements of moving up in life is making a good first impression. It may mean the difference between getting that job, meeting new people, or simply just building trust. The value of a good first impression cannot be overstated, and this guide will provide you the knowledge you need to achieve it. The advice and tactics provided here will help you make a solid first impression, which in a couple of seconds communicates your beliefs and character. This manual will explain how to network successfully, present yourself boldly, dres ..read more
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Benefits of Coaching and Mentoring for Marketers
Brand Recruitment
by Harriet Roffey
1y ago
You may be aware of coaching/mentoring and may have benefitted from it – or you may just be curious as to how it might help you. Mentoring and coaching are often confused – so let’s start with a couple of definitions. Mentoring   shares the greater knowledge and skills of a more experienced mentor with a less experienced mentee Coaching    uses processes and tools to enable the coachee to develop their own answers. The coach does not need to have similar knowledge or experience as the coachee That said, often the best approach is a blend of the two so that the client ..read more
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Why Stories Matter in Marketing.
Brand Recruitment
by Harriet Roffey
1y ago
Guest blog by Marta Krumina. Most marketers will have heard the phrase ‘’stories sell’’, but do we understand why that’s the case? This question always reminds me of a particularly strong memory I have from my childhood that not only shows the importance of storytelling but is also a very valuable business lesson. When I was young, I would spend a lot of time during the summer holidays with my grandparents. They would take care of me and completely spoil me with tons of sweets, beach trips and flexible bedtimes, but they would also talk to me and teach me about life. One particular business le ..read more
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Advice for brands as we prepare for a world without 3rd party cookies?
Brand Recruitment
by Harriet Roffey
1y ago
Guest blog by Perry Braun. Adobe’s Digital Trends report revealed that 60% of senior executives say the loss of third-party cookies will disrupt their marketing. It’s worrying that the other 40% either have a solution in place or are not prepared for this game-changing shift. Who would have thought that in 1994, Netscape’s Lou Montulli (then 23 years old) would have facilitated billions of digital advertising dollars and shaped the world’s digital media tracking? The cookie is approaching 30 and like its tastier namesake, it’s crumbling before our very eyes. Frailing under the pressures of use ..read more
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Video or In Person Interviews? Which one is best for your business?
Brand Recruitment
by Morgan
2y ago
A global pandemic, social distancing legislation and various lockdowns necessitated the need for employers to focus their efforts on virtual interview methods if they were looking to add to their teams in 2020. Now restrictions have been eased and life is slowly returning to normal, will this mean that video interviews are no more?   Video Interviews – Pros Greater flexibility for both the hiring manager and candidate As candidates don’t need to take the time commuting to your offices and will likely be able to find a quiet corner with a good internet connection, it opens up availabilit ..read more
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18 months later: How marketing recruitment has changed
Brand Recruitment
by Morgan
2y ago
One thing that marketers and recruiters have in common is the need to be agile, adaptable and dynamic, reacting to unexpected circumstances and changing course as needed. This has never been truer than in the last 18 months. The COVID-19 pandemic changed all our lives practically overnight and had a massive impact on both the marketing and recruitment sectors. Having weathered the storm and adapted to the curveballs of the last 18 months, what have we learnt since then and how have these changes impacted marketing recruitment, potentially forever?   Video Interviews are here to stay One o ..read more
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Seven ways marketing has changed during Covid-19
Brand Recruitment
by brandrecruit
2y ago
Following the initial ‘shock and awe’ of Covid-19, companies and consumers are striving (admittedly, some more successfully than others) to adjust to the ‘new normal’, some of the changes taking place now may be permanent additions to the marketer’s working life.   On the one hand, companies previously used to floating serenely are now sailing in uncharted waters. Many have had to close down physical stores, refine their supply chains, endorse social distancing procedures, help the vulnerable and assist key workers – it’s been business unusual. On the other hand, consumers have had t ..read more
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Meet the brands investing in their marketing talent right now
Brand Recruitment
by brandrecruit
2y ago
As the marketing industry emerges from the pandemic, it is crucial that those working within it have the right skills to help their brands recover and grow. In this article, hear from the marketing leaders making investment in their function a priority as Covid recovery approaches. Consumer behaviour has changed rapidly and radically during lockdown and organisations need their marketers to understand the latest trends and to react quickly. But it is not just marketing directors who need to appreciate the value of re-skilling and upskilling. It is also essential that HR and learning and devel ..read more
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