What is the Amazon Influencer Program?
BQool Blog
by Pauline Thoméré
1w ago
The rise of influencers has transformed modern marketing. These influential voices, spanning experts to lifestyle gurus, have become the true celebrities of the 21st Century, capturing the attention and trust of vast audiences.  Amazon, a pioneer in e-commerce, recognized this powerful phenomenon early on. By leveraging influencer marketing through social media content, the company taps into the immense potential for driving product sales and brand recognition. In this article, we’ll explore Amazon’s influencer program and how sellers like you can capitalize on this opportunity ..read more
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Amazon New Placement Fee Debunked – Inbound Placement & Defect
BQool Blog
by Pauline Thoméré
1w ago
  Amazon’s latest fee updates, including the new Placement Fee and Inbound Defect Fee, have caused an uproar among sellers. If you are an Amazon seller, you are likely aware of the very controversial low inventory fees and return policy fees that have sparked widespread outrage in the seller community. These fees have been widely condemned as exorbitant, with most sellers criticizing Amazon’s sporadic fee updates from January to June 2024, making it increasingly challenging to keep track of the ever-changing costs. This year, it seems that Amazon has introduced fees for every aspect ..read more
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Ecommerce News Roundup: February Recap
BQool Blog
by Pauline Thoméré
2w ago
Let’s dive into the biggest Amazon news from the past month. Get the key highlights and updates about the e-commerce giant right here.   February 6, 2024 Lower FBA fulfillment fees with Ships in Product Packaging Amazon has launched the Ships in Product Packaging (SIPP) program, formerly known as Ship In Own Container (SIOC). This program allows FBA sellers to ship products in their custom-brand packaging without Amazon-added material. SIPP allows the following features for FBA sellers: Lower FBA fulfillment fees. Lower FBA fulfillment fees for SIPP-certified products. To learn more, go ..read more
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Amazon Return Policy in 2024 (Latest Update)
BQool Blog
by Pauline Thoméré
1M ago
Amazon has recently made a major announcement that will significantly impact third party sellers: changes to returns processing fees set to take effect in 2024. The new policy will be implemented in three phases from February to June, shifting costs back to sellers who are already facing slim profit margins. This is just one of many 2024 fee changes affecting third party sellers on Amazon. In this article, we will discuss the latest return policy measures introduced by Amazon and provide tips on how sellers can adapt their business strategies.  Navigating Amazon’s 3-Step Returns Policy T ..read more
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How to Set up Costs for Your Products in AI Repricing?
BQool Blog
by Pauline Thoméré
1M ago
Setting up your first AI repricing rule is a breeze, largely thanks to BQool’s intuitive AI Repricer. But behind every successful repricing strategy, there are carefully calculated costs that dictate the price floor and ceiling for every product sold on Amazon. By meticulously setting up your minimum and maximum prices, you will be able to control your prices efficiently and compete against other offers effectively. Taking this key initial step allows you to confidently scale your business with flexible pricing strategies while avoiding common pricing pitfalls like Amazon potential high prici ..read more
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Ecommerce News Roundup: January Recap
BQool Blog
by Pauline Thoméré
1M ago
In the first weeks of 2024, Amazon has introduced several important changes regarding advertising options, product listings, FBA shipment policies, and third-party vetting that directly impact independent sellers.This article outlines these recent programs in detail to keep sellers informed of the latest Amazon updates. January 2, 2024  Sponsored Brands (SB) introduces theme targeting to enhance goal-based campaigns  Sponsored Brands theme targeting is a dynamic and model-based approach designed to simplify campaign creation and boost campaign performance. With theme targeting, each ..read more
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Best Amazon Repricing Templates 2024 Edition
BQool Blog
by Pauline Thoméré
2M ago
The success of Amazon repricing strategies depends on various factors, such as the type of products, the volume of sales, sourcing methods, and competition levels. Instead of relying on a generic approach, implementing tailored pricing strategies that are appropriate to listings under specific circumstances, offers significant advantages. To excel in 2024, you need a smart repricer that adjusts strategically based on real-time changes in buyer demand, seasonal fluctuations, inventory age, and competitor actions.  Conditional Repricer provides advanced functionality to configure automated ..read more
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BQool AI Repricer 2024 January Update
BQool Blog
by Pauline Thoméré
2M ago
    New Reset Min Price Enhancement for AI Conditional Repricing Strategy    Is your business getting hampered by multiple slow-moving items? Do you have trouble getting rid of dead stock at a good price based on the market demand? BQool has come up with the ultimate solution: Reset your Min Price to the Lowest offer!   You can now reset your min price to the price of the lowest available offer on your listings, so that you can ensure the new min price you set still appropriately reflects the most competitive price on the market. You can either match the lowest price ..read more
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What Products to Sell in 2024 to Make Money on Amazon?
BQool Blog
by Pauline Thoméré
2M ago
Discovering upcoming popular products requires a blend of data analysis, trend spotting, and trust in one’s instincts. This article aims to assist you in identifying new opportunities in baby safety products, self-care items, pet supplies, and more. Whether you are expanding your inventory or launching a new business, knowledge of emerging e-commerce trends is essential for success on Amazon. We have carefully selected a list of products based on reliable data to help you maximize your earnings this year. Get ready for your most prosperous sales year yet by starting here! Baby Monitors Parent ..read more
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The Vine Program: The Ultimate Guide to Supercharging Your Success!
BQool Blog
by Pauline Thoméré
2M ago
The Amazon Vine program grants exclusive access to the platform’s most elite reviewers, known as Vine Voices. As a seller, you can provide free or discounted products to these influential reviewers. In return, they will publish comprehensive evaluations on your product pages. But how can you access these coveted reviewers? What products qualify and what fees apply? Our comprehensive Vine guide has all the answers, including the latest fee updates. Let’s break it down in detail and get you started.     Amazon Vine Enrollment: What are the Requirements? Before registering for the Ama ..read more
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