Blockchain Technology Helps Protect Intellectual Property
The Brand Protected Blog
by admin
3y ago
Blockchain technology has revolutionized the way we store and transfer data, but it’s not always clear how to use this groundbreaking innovation to protect your intellectual property. This technology offers businesses, inventors, and creative artists a reliable way to protect their intellectual property. The blockchain is a decentralized record of all transactions that have taken place with regard to a digital item.  It is so difficult to falsify or tamper with the blockchain records of a digital item that hardly any entity that exists, be it a superpower country or mega-corporation, has ..read more
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Decoding Intellectual Property Symbols
The Brand Protected Blog
by admin
3y ago
We see the symbols of intellectual property protection everywhere in our daily lives. But, how many of us actually know what they mean and how to use them? By decoding intellectual property symbols and learning how and why these symbols are used for brand protection, you are taking steps toward becoming a more savvy business owner and consumer. Registered Trademarks: ® A small ‘R’ in a circle is used to mark registered trademarks. In general, the symbol is used immediately following the mark that has been registered with the U.S. Patent and Trademark Office (USPTO). This symbol lets the public ..read more
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Why Automated Trademark Services are Not the Answer
The Brand Protected Blog
by admin
3y ago
One of the most common mistakes brand owners make is this: “I don’t need to hire an attorney. I can just use an online filing service or automated legal template. It’s the same thing.” Professionally, this means that our firm will not have the opportunity to work with a great entrepreneur and creative business owner. However, more alarming, is knowing that this entrepreneur has potentially put their business, their hard work, and their intellectual property assets at risk. Filling out automated legal templates through online filing services is not the same thing as hiring an experienced busine ..read more
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Intellectual Property Protection for Bloggers
The Brand Protected Blog
by admin
3y ago
In recent months, The Brand Protected ® has noticed an increase in contacts from bloggers wanting to learn more about how to protect themselves, their businesses, and their content. It seems as though the past year of working from home has spurred a flurry of new content creation, which is something I love to see! As more and more creators join the blogging universe, we wanted to take a moment to pause and reiterate how bloggers can protect their ideas and outputs by paying attention to their intellectual property. What is Intellectual Property in the Blogging Context? The most basic way to th ..read more
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Why All Small Businesses Need a Trademark
The Brand Protected Blog
by admin
3y ago
As a trademark and business attorney, the most common question I get asked is, “Does my small business really need to register my trademark?” There is a rumor out there in business circles that trademark registration isn’t really necessary, or isn’t necessary until a business reaches a certain size. I’d like to debunk this myth right here and now: all small businesses need to register their trademarks, and they should do so right from the start. Build Value in Your Business’ Brand Your brand is made up of a few different elements. It includes your business name, your logo, your colors and font ..read more
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Preparing Your Business for a Resilient 2021
The Brand Protected Blog
by admin
3y ago
Last month, I wrote to you about the importance of being prepared for anything when it comes to your family. I wanted to start there because, as we all have seen over these past few months, there is nothing more precious than family. But, your business and your livelihood are essential, too. They also need to be prepared for anything. This month, let’s dive into the ways that you can make your business more resilient in 2021. Reputation is Everything  As you know, your business is only as good as your customers. Without people to use your products or services, you don’t have a strong busi ..read more
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How to Expect the Unexpected (When the Unexpected is Unimaginable)
The Brand Protected Blog
by admin
3y ago
The COVID-19 pandemic is continuing on. We are a little more than nine months into this thing, and there is no clear sign of an end ahead. I don’t write this to be a downer — but rather to take honest stock of what is going on in the lives of those in my community. You may be back to work. You may be preparing for a new and strange holiday season. But, despite all we do to try to bring normalcy back into our lives, there is a real truth hanging over us: we can never really anticipate what lies ahead. So, what is the point of me raising this well-known truth? To let you know that there are some ..read more
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Sharing isn’t Always Caring: How to Avoid Getting Sued Over the Images You Post Online
The Brand Protected Blog
by admin
4y ago
You may have seen the recent news that Deshaun Watson, quarterback with the Houston Texans, is being sued for posting three photos to his Instagram account without the photographer’s permission. The copyright infringement lawsuit alleges that Watson did not “seek or obtain permission, authorization, or a license from plaintiff for the use of the plaintiff’s photographs.” Now, you may not have Watson’s 1.4 million followers (the three photos at issue drew a combined 171,000 likes!), but you might be wondering, “have I ever shared something online that could get me sued?” If you have ever shared ..read more
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What Happens When Your Contract is Cancelled Due to COVID-19?
The Brand Protected Blog
by admin
4y ago
The world looks different today than it did six months ago. Your business likely looks different today, too. For many, COVID-19 has caused deep and unexpected disturbances in business plans. Unfortunately, the contracts you signed at the beginning of the year probably didn’t account for a global pandemic. So, what happens when your contract is cancelled due to COVID-19? Contracts Aren’t Drafted with Flexibility in Mind  Every business uses contracts, whether you think about it much or not. Ordering and delivery of goods are based on contracts. Production is all about contracts. Booking ev ..read more
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Supreme Court Rules that There Is an Exception to the “No Generics” Trademark Restriction
The Brand Protected Blog
by admin
4y ago
If you have been following this blog for a while, you know there are a few basic rules that determine whether a trademark application is likely to be accepted. We go into greater depth elsewhere on our blog, but here’s the golden rule: a trademark needs to identify the source of the goods or services, so it cannot be purely descriptive or generic in nature. In short, the trademark needs to be unique, so that potential customers will not be confused about who is providing the product. On June 30, 2020, however, the Supreme Court decided in an 8-1 decision that a generic term can be trademarked ..read more
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