2021 could be the year you get your e-commerce business off the ground. If you want to start your own business, and work for yourself, the first thing you need is a great idea. Everything else comes second to the idea. So here’s a round-up of the most lucrative online business ideas for 2021.  Male Beauty Products Men’s grooming products are a fast-growing section of the beauty industry. It’s been steadily growing for over five years. Products like beard oils, beard wax, shaving kits, lip balm, and moisturizers are all big sellers in this niche market. If this is an area tha ..read more

Do you have a small business? Every step you take can spell success or failure. In the first year, 20 percent of small businesses fail. In the fifth year, half of them are a thing of the past.  Want your business to win? Have a brilliant business strategy. There is no “right” strategy to fit all businesses. With that said, you can take several general steps to come up with a plan that fits your business. Create a Compelling Logo Before you map everything out, think of your logo.  A logo is what many customers will see first. A forgettable logo won’t turn away everyone ..read more

We are all well aware of the “always online” environment we now live in. It’s not that long ago when a visit to a business is where we would build our first impression of it. Not Anymore. Now we are much more likely to build our first impression through an online experience, in fact, 97% of people search for a local business before making a decision. This shift in our behaviour has largely been the result of mainstream usage of smartphones providing instant access to the internet – anywhere you want it!!! In 2015 mobile internet usage surpassed desktop for the firs ..read more

First Impressions Are Important! We all know that. But did you know that they are JUST as important online as they are in person? Well, they are, especially when you are looking at trying to stand out in online search results. Why is that important? Due, to the ever-increasing use of smartphones potential customers are much more likely to research online to who they want to visit or use the services of before they visit. So, you want to stand out in online search results. By implementing a 360-degree image of your business, you will provide potential customers with a high-quality ..read more

Improve your online presence through Local SEO With over 90% over people using the internet to search for a local business (most through Google) its imperative that businesses now use the internet to drive sales. Can you be found online or are your competitors taking sales away from you due to them being found first when somebody has a need for your product or service? Local SEO is a way to keep ahead of the competition. What is SEO? A great looking website is a great step to being found online, however you still need to drive people to your site and have a better online presen ..read more

Wanted to know about hashtags but were afraid to ask? We get asked all the time about hashtags and when to use them and when not to use them and where and how, so we thought we’d share a little bit to get you started or to get you using them more strategically. When you see other businesses using hashtags all the time you maybe think “yeh I’ll give that a go” and then realise that its as easy as ……. Well it is not easy full stop and so that’s what you do, stop, What is a hashtag? Is basically this #. When it comes to social media, the hashtag is used to draw attention, organize, pr ..read more

Over the last couple of months, businesses have had a need to head online if they were not already. From Social Media to e-commerce websites most businesses that have wanted to stay ahead of their competition have looked at how they can diversify and sell their products and services online, whilst maintaining a digital presence in the marketplace. With this has come an even greater presence of digital marketers and “media experts” selling their wares. We have seen a big increase in adverts in our social media feeds offering growth for your business. The main ones that have piqued m ..read more

Covid-19 – What Comes Next? Why the Pandemic Will Usher in a New World and Economy. By Simon Penson from www.haatch.com (Enabling Digital Transformation) Back in the early 2000s, just as the internet was gaining traction, the world’s foremost futurists were talking of a ‘new economy’; a ‘structural shift’ that would change the way we live forever. It was a statement that all but the most forward-looking and technically minded individuals poopooed. But as Covid-19 wreaks havoc around the globe have we once again reached the precipice of another societal-defining moment? Seismic as the initial ..read more

We’ve seen a few market crashes and economic downturns for one reason or another and whenever this happens there are always winners and losers in every market and this time will be no different. So how do you become a winner during a downturn? Let’s be honest one of the first things that businesses look to cut when times are tough is the marketing and advertising budget. I’ve seen it so many times and then I’ve watched those same companies struggle to get their market back when things have turned around. Have ..read more

Anyone that knows me will have heard me over the years say numerous times “let them go and let them have the competition running round like headless chickens, while you go and find five new clients that want to work with you”. However, sometimes in business, you’ll happily take on any and every client who comes your way as you get lost in chasing numbers and figures. So is it time to realise that not every client is a good one or a healthy one? Sometimes the mental drain caused by a bad client relationship can ..read more